Olivia Culpo introduces new baby brand, Picolette, available at Target

Olivia Culpo’s first year of motherhood has been a joyous occasion. Since she and her husband, San Francisco 49ers running back Christian McCaffrey, welcomed their daughter, Collette, on July 13, 2025, the model and reality television star has shared plenty of sweet family moments with her social media followers, offering an insight into family life.

And with the 34-year-old’s latest pursuit, Culpo is taking what she has learned within the first year of motherhood and creating products to help parents thrive. The first collection of apparel, accessories and gifts from her new baby care brand, Picolette, will launch in Target stores and online on Sunday, July 26.

Culpo, who is currently pregnant with her second child, shared the exciting news of her latest business endeavor in an Instagram post on Monday, July 20. In a photo dump that offered a sneak peek at some of the brand’s products, the former Miss Universe shared why she created Picolette and what makes it so deeply personal to her.