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Media performance platform VideoAmp has added Andrea Zapata as senior vice president of agency partnerships. She will lead the buy-side revenue organization and report to Chief Revenue Officer Bryan Goski.
The hire comes as VideoAmp seeks to deepen relationships with agencies and advertisers and expand adoption of its media performance platform on the buy side. The company said Zapata’s role is intended to help agencies plan, measure, optimize and prove campaign performance across fragmented media channels.
Zapata joins with more than 20 years of experience in data, measurement and media. She was most recently vice president of advertising data, measurement and partnerships at T-Mobile Advertising Solutions. Before that she was executive vice president of ad sales research, measurement and insights at Warner Bros. Discovery, where she led evaluation and adoption of alternative measurement currencies during the 2023 upfront cycle and oversaw full-funnel attribution strategy across streaming and linear businesses.
“Andrea brings a powerful combination of market credibility, strategic perspective, and deep experience across data, measurement, and media,” Goski said. He added that she understands agency pressures and advertiser expectations for proof of performance as the industry moves toward a more connected future.
The post VideoAmp Names Andrea Zapata SVP Of Agency Partnerships appeared first on TV News Check.
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