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StackAdapt, an AI advertising and orchestration platform, has launched a political targeting and measurement suite designed to give U.S. political advertisers integrated voter intelligence, audience activation, campaign measurement and optimization within a single platform.
The new suite combines StackAdapt’s existing in-platform measurement tools — including Brand Lift, Engagement Lift and Incremental Reach — with the StackAdapt Voter Graph, which links L2 voter-file data to the company’s identity infrastructure. The company said the integration lets campaigns create audiences, activate them, measure performance and optimize in real time while media is still live.
With the 2026 midterm elections approaching, political advertisers face pressure to maximize limited budgets and respond quickly to shifting voter sentiment. StackAdapt said its connected workflow reduces reliance on fragmented systems and third-party measurement, enabling campaigns to identify high-performing voter segments and adjust strategy faster.
The Voter Graph supplies verified voter intelligence and political context to StackAdapt’s measurement suite, enhancing Brand Lift, Engagement Lift and Incremental Reach with L2 voter-file data. Campaigns can use those insights to refine audiences and optimize media without leaving the platform. StackAdapt said Engagement Lift will be available to political advertisers at no additional platform fee.
Mark Positano, StackAdapt head of political, said: “As campaigns become more dynamic and every media dollar comes under greater scrutiny, advertisers need the ability to understand what’s working and adjust strategy in real time. By bringing verified voter intelligence, audience activation and measurement together in one workflow, we’re giving political advertisers the insights they need to make smarter decisions faster and maximize every advertising dollar.”
Political ad spending in the U.S. is projected to top $11 billion for the 2026 midterm cycle. StackAdapt said its suite aims to help campaigns translate voter intelligence into campaign action more quickly, improving operational efficiency and confidence that media investments reach intended voters before Election Day.
The post StackAdapt Launches Political Targeting & Measurement Suite Ahead Of 2026 Midterms appeared first on TV News Check.
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