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It’s been more than a year since GTA 6’s second trailer broke viewership records, but it’s since been beaten by two different Marvel movies.
There’s no denying that GTA 6 will be absolutely huge when it launches on November 19. It’s easily the most anticipated video game ever made and is estimated to make upwards of $5.2 billion in just one week, dwarfing the lifetime returns of any movie.
However, when GTA 6’s second trailer was touted as the most watched trailer in 24 hours, it seemed to inflate peoples’ sense of the game’s wider importance in pop culture.
Some theorised Disney and Marvel were scared enough to delay Avengers: Doomsday, to avoid releasing too closely to GTA 6, but, if new trailer figures are anything to go by, it’s clear they have little to worry about.
As reported by Variety, the first real trailer for Avengers: Doomsday, which is the next major Marvel crossover movie and releases on December 18 (one month after GTA 6), was watched 503 million times in its first 24 hours.
While not as much as Spider-Man: Brand New Day’s first trailer, which accrued 719 million views in 24 hours, that’s still more than GTA 6’s record of 495 million.
The fact that two upcoming Marvel movies have handily outperformed GTA 6 in terms of their trailers highlights that for as significant a release as GTA 6 is, it doesn’t compete with the very biggest movies.
It shows that for as much money as the games industry makes, having grown more mainstream over the years, movies are still a bigger draw for the general public.
There’s something especially telling that Marvel movie trailers are accruing more views, despite the public perception of the brand having long since passed its peak.
While there’s been no shortage of online discussions about superhero fatigue and the Marvel Cinematic Universe growing stale, Doomsday is generating a massive amount of buzz – and ticket pre-sales.
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