Sydney Sweeney is yet again the face of American Eagle.
The Euphoria actress, 28, took to Instagram to reveal her starring role in the denim company’s “low-rise season” campaign. In a series of images, she appeared modeling the brand’s new, dropped waistline jeans in a variety of styles including wide-leg, boot-cut and baggy.
She finished the looks with classic tops lik tees, tank tops and a cropped jean jacket.
“Denim on denim is always in,” she wrote on her Instagram Story.
Last summer, the actress and apparel company caused a frenzy when they released the Sydney Sweeney Has Great Jeans campaign.
The original campaign saw the Anyone But You actress wearing a complete denim ensemble lying down, saying, “Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color,” concluding, “My jeans are blue.”
The ad was quickly met with a swarm of responses, with a few stemming from public figures like Piers Morgan, Donald Trump and Lizzo. Critics claimed there were racial undertones within Sydney’s comments, deeming it as “tone-deaf.”
In an interview with GQ magazine, she addressed the reactions.
“I know who I am. I know what I value. I know that I’m a kind person,” the actress said. “I know that I love a lot, and I know that I’m just excited to see what happens next. And so I don’t really let other people define who I am.”
American Eagle also released a statement that read, “‘Sydney Sweeney Has Great Jeans’ is and always was about the jeans. Her jeans. Her story. We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.”
The actress and denim company partnered together a few months later to release The Sydney Jeans. At that time, they took a completely different approach advocating for mental health awareness.
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