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The former owner of Dutti Fashion in Milwaukee signed a federal plea agreement, admitting to charges that he trafficked hundreds of thousands of dollars in counterfeit goods.
Ahmad Yousef Jumaa Abulawi entered his guilty plea on July 21 at federal court in Milwaukee, court records show. The plea comes a little more than a year after the clothing store, at South Sixth Street and West Mitchell Avenue, was raided by federal authorities in May 2025.
Prosecutors alleged Abulawi, who is originally from Jordan, intentionally trafficked shoes, handbags, belts and other goods with counterfeit Nike, Gucci, Dolce & Gabbana, Louis Vuitton, Burberry, Prada, and Rolex trademarks.
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Abulawi owned the business from September 2017 to January 2025.
Prosecutors alleged in the plea agreement that even though Abulawi sold the business, he continued to purchase counterfeit merchandise from suppliers to sell at Dutti Fashion.
Federal authorities seized numerous overseas shipments headed for Dutti Fashion that contained counterfeit items, including hats, wallets and watches with fake trademarks from brand-name designers, the plea agreement says.
Federal agents contacted Abulaw in 2022 about his sales of counterfeit goods, and he agreed to voluntarily surrender the merchandise.
But, months later, authorities got a tip he was again selling fakes and used undercover agents to purchase some of the items.
In May 2025, federal officials raided the business and seized thousands of counterfeit items, along with cellphones and business records.
Abulawi faces up to 10 years in prison, followed by three years of supervised release and a fine of $10,000. His plea and sentencing dates have not yet been set.
Prosecutors allege in court documents the total value of the counterfeit goods was $385,624.31.They would have been worth over $2.1 million had they been legitimate brand names, he plea agreement said.
Chris Ramirez covers courts for the Milwaukee Journal Sentinel. He can be reached at [email protected].
This article originally appeared on Milwaukee Journal Sentinel: Milwaukee store owner admits to selling $385,000 in counterfeit goods
