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Chinese e-commerce giant JD.com given notice of EU concerns over Ceconomy takeover

FILE PHOTO: JD.com sorting center in Beijing
FILE PHOTO: Employees work as parcels move along conveyor belts at the JD.com sorting center in Beijing, China, November 11, 2025. REUTERS/Maxim Shemetov/File Photo

By Foo Yun Chee BRUSSELS, July 22 (Reuters) - Chinese e-commerce giant JD.com was hit with formal notice of regulatory concerns over its $2.5 billion bid for German electronics retailer Ceconomy on Wednesday in a move that could require hefty concessions. The European Commission opened a full-scale investigation into the deal in May under the Foreign Subsidies Regulation that targets unfair

By Foo Yun Chee

BRUSSELS, July 22 (Reuters) - Chinese e-commerce giant JD.com was hit with formal notice of regulatory concerns over its $2.5 billion bid for German electronics retailer Ceconomy on Wednesday in a move that could require hefty concessions.

FILE PHOTO: JD.com sorting center in Beijing
FILE PHOTO: Parcels on a conveyor belt at the JD.com sorting center in Beijing, China, November 11, 2025. REUTERS/Maxim Shemetov/File Photo

The European Commission opened a full-scale investigation into the deal in May under the Foreign Subsidies Regulation that targets unfair foreign state aid.

The Commission was investigating whether JD.com received preferential financing, tax incentives and grants from the Chinese government that may have helped it to offer a higher price for Ceconomy.

JD.com sorting center in Beijing
A logo of JD.com e-commerce company at its sorting center building in Beijing, China, November 11, 2025. REUTERS/Maxim Shemetov

JD.com, which can now offer remedies to address the EU concerns, said that the Commission's statement of grounds is a normal procedural step.

"We remain confident the transaction supports Europe's broader objectives around innovation and competitiveness. We continue to expect a positive conclusion of the process in the second half of 2026," the company said ahead of the Commission's announcement.

The Commission set an October 2 deadline for its decision on whether to clear the deal.

The acquisition would allow one of China's largest retailers to expand outside its home market via Ceconomy-owned electronic products retailers MediaMarkt and Saturn.

(Reporting by Foo Yun CheeAdditional reporting by Philip BlenkinsopEditing by Joe Bavier, Louise Heavens and David Goodman)

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