SerpApi.Org
The final whistle may have blown on the 2026 World Cup, but for some of the world’s biggest celebrities, the money is still rolling in.
From blockbuster advertising deals to show-stopping performances and lucrative brand tie-ins, football’s biggest tournament became a multi-million-pound payday for A-listers, with David Beckham leading the pack.
The Manchester United legend is reported to have pocketed a staggering £19 million during the tournament through a string of high-profile partnerships with brands including Adidas, McDonald’s and Lay’s.
Not far behind was Colombian superstar Shakira, who reportedly raked in £15 million thanks to her performances, the success of the official World Cup anthem and a huge spike in music streams.
It marked her fourth World Cup appearance after previously becoming synonymous with football through smash hits like Waka Waka.
Pop sensation Justin Bieber is said to have earned around £12 million, combining his headline-grabbing appearance at the first-ever World Cup final halftime show with major commercial partnerships.
Hollywood favourite Timothée Chalamet reportedly matched Bieber’s earnings with around £12 million, thanks to a string of fashion campaigns and sponsorship deals linked to the tournament.
K-Pop star Lisa from the superstar hit girl band BLACKPINK also enjoyed a bumper tournament, reportedly banking £9 million through endorsements and performances as football fever swept the globe.
Reality queen Kim Kardashian is believed to have made around £8 million, using the World Cup spotlight to promote her business empire to millions of football fans worldwide.
Meanwhile, music icon Madonna reportedly earned £4 million after taking to the stage for the historic first-ever halftime show at a World Cup final alongside Shakira, BTS and Justin Bieber.
Even Scotland’s singing sensation Susan Boyle was said to have landed a tidy £500,000 thanks to a memorable advertising campaign that aired during the tournament.
With billions of viewers tuning in across the globe, the World Cup proved to be far more than just a football tournament; it became one of the biggest celebrity money-spinners of the year, with the stars making almost as many headlines as the players on the pitch.
