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Harper Beckham is preparing to take the beauty world by storm with her new label and now it appears we have a name.
The 15-year-old is following in her mum, Victoria's, footsteps, and honestly, what better mentor could you have!?
The budding entrepreneur suffered a setback after she was denied her first choice naming rights in the US but that didn't stop her from making her dreams a reality.
A source has revealed that the name of her beauty brand is Harlo by Harper and that trademark applications are now 'signed and sealed'.
'Victoria has been guiding and supporting Harper every step of the way in this venture,' they told The Sun. It's no surprise that Victoria and dad David couldn't be more proud of her!
While there is no set date for the launch yet, it is expected to start rolling out 'some point next year'.
Harper is being touted as the UK's answer to Kylie Jenner and we can see why.
Kylie, now 28, was just 18 years old when she released her debut product, the Kylie Lip Kits, and became an overnight success. By 21, she was crowned the youngest self-made billionaire by Forbes.
Could this same rise to success be on the cards for Harper?
She won't be in direct competition with her famous mum, as her new beauty line is reportedly aimed at Gen Z and Gen Alpha, and is inspired by South Korean cosmetics.
It's believed Harper has already had a secret photoshoot for her new range in London, so things are ticking along for the young teen nicely.
A source told The Sun: 'This has long been a dream of Harper's - it has all been driven and led by her. She's an incredibly impressive young lady.'
'She has seen first-hand how her mum has successfully cracked the world of beauty and, like so many girls her age, is obsessed with all things fashion and beauty,' the source continued.
'David and Victoria are obviously supportive and very proud. This isn't a Brand Beckham thing, though — it is very much a Brand Harper thing.'
In October 2024, Harper shared her aspirations to follow in her mum's footsteps. At a launch event, Victoria invited guests to write down their 'reveries' or dreams, and her daughter's was very sweet.
Picking up a pen, Harper revealed that in the future she wants to ‘create an amazing brand’ when she’s older. On an extra sweet note, the teen also added that she dreamed for ‘everyone to be happy in life’.
Sharing a snap of her daughter’s goal, proud mum Victoria, who has a successful singing career, fashion empire, beauty line and now a new perfume under her belt, gushed: 'Harper Seven following in her mummy’s footsteps and putting her hopes and dreams out there x.'
