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Before athletes routinely used their platforms to create change beyond sports, Maya Moore was already redefining what greatness looked like. A champion on the court and an advocate away from it, she became one of the most influential figures ever to wear the Jumpman. The Air Jordan 10 "Maya Moore" honors that journey with a clean design highlighted by bold fuchsia accents and a story that extends well beyond basketball.
Key Facts at a Glance
| Detail | Info |
|---|---|
Model | Air Jordan 10 Retro "Maya Moore" |
Style Code | AA2900-159 |
Colorway | White / White-Fuchsia Flash-Wolf Grey |
Release Date | September 30, 2017 |
Retail Price | $140 |
Sizing | Extended grade school, 3.5Y to 9.5Y |
Current Resale | Roughly $267 to $300 |
Where Can You Buy the Air Jordan 10 "Maya Moore"?
Fair warning before you get attached: this one never came in adult men's sizing, so the run stops at 9.5Y and pairs surface rarely enough that you take what you find.
https://www.youtube.com/shorts/MK1cF_doYvE
StockX, GOAT, and Kicks Crew all list it, though pricing has drifted well past the $140 retail, with a $267 last sale and current asks near $295. Deadstock pairs on eBay sit around $300. Anyone sized out entirely should look at the Air Jordan 5 "Pinksicle", another kids-exclusive with WNBA roots.
What Makes This Retro Stand Out?
The "3:23" on the pull tab is the detail that gets me, a nod to Colossians 3:23 sitting quietly on a basketball shoe instead of shouting.
Everything around it stays deliberately restrained. White leather carries the upper, Wolf Grey handles the tongue and laces, and Fuchsia Flash lands on the lining and outsole rather than across the panels. Underneath is the striped outsole Tinker Hatfield built in 1994, the one that lists MJ's early accomplishments.
That restraint calls to mind the Air Jordan 6 "Tech Chrome", another women's pair that keeps its shine in the finish instead of the color.
Why Does It Still Matter?
She signed with Jordan Brand in 2011, and this was still billed as a tribute rather than a signature line, which tells you how much ground women's hoops had left to cover.
https://www.youtube.com/shorts/W-zMN9d46do
A year later she designed the Air Jordan 10 "Court Lux" with Aleali May, and that became Jordan Brand's first women's pack. Moore has said the 10 appealed to her precisely because it is a storytelling shoe, with the accomplishments printed underfoot.
She stepped away from the WNBA in 2019 to focus on criminal justice reform work, which recasts this pair as a midpoint rather than a finish line.
Should You Buy the Air Jordan 10 Retro "Maya Moore" 2017?
I'd call this a collector's pickup more than a rotation shoe, because you're paying double retail for a story, and that story happens to be worth it.
The size ceiling does most of the deciding here, and with zero StockX sales in three months, waiting on a price drop is not really a strategy. If the fit is out of reach, the Air Jordan 10 "OVO Black" runs the same silhouette in full sizing, while the Air Jordan 14 Low "Shocking Pink" carries a similar women's-led statement for less.
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