A 69-year-old shopper says they look 3 decades younger thanks to this $7 wrinkle-smoothing lotion

It’s on sale for a limited time.

The Gist

• The Jergens Skin Firming Body Lotion smooths and tightens skin. 
• Shoppers have seen an improvement in their crepey skin and wrinkles since using this.
• The lotion is now on sale for $7 on Amazon.

One thing about me? I’m a body lotion connoisseur. If you don’t believe me, just ask my friends, who are such fans of my body care picks that they often end up buying my recommendations. One of my longtime favorite body care brands is Jergens, which never misses when it comes to budget-friendly yet effective products. While I’ve used several of the brand’s lotions in the past, I’ve only recently discovered its super popular Skin Firming Body Lotion, which is on sale for just $7 at Amazon. 

Although the lotion is, of course, focused on hydrating the skin, it has other benefits, such as firming and tightening. I’m all about getting the most bang for my buck, so a lotion that goes beyond just moisturizing is a major yes from me. And clearly others agree, as the product has been purchased more than 8,000 times in the past month.  

Jergens Skin Firming Body Lotion

$9 $7 at Amazon

The shopper-loved formula includes several impressive ingredients, including caffeine and collagen. While your morning coffee obviously gives you an energy boost, caffeine can also reduce puffiness and decrease fluid retention, according to experts. Collagen, on the other hand, is a skin-plumping protein that our body produces less of as we age. This lotion in particular contains hydrolyzed collagen, which, as board-certified dermatologist Dr. Jeannette Graf, MD, previously told Byrdie, “gets right into the skin and penetrates rapidly.” 

Those still on the fence about incorporating this product into their routine will only need one peek at the lotion’s reviews section to be sold. Plenty of shoppers have seen strong results, especially those with mature skin. One shopper said it “took away dry and crepey skin” after one use, while another fan said the lotion “moisturizes dry skin and gets rid of wrinkled skin without being greasy.” A 69-year-old even said their hands “look 40 again,” adding that their wrinkles “just about disappeared” after about two weeks of daily use. 

Many other reviewers have only added to the praise. A shopper who said the lotion gave their skin a “a more toned, tightened appearance” also noted that the product makes “skin look and feel smoother and more youthful.” Plus, someone else said it “keeps [their] skin hydrated for hours.”   

For firmer, softer skin, snag the Jergens Skin Firming Body Lotion while it’s only $7, and find similar products on Amazon, below. 

Nivea Nourishing Hydration Skin Firming Body Lotion

$10 at Amazon

Medix 5.5 Retinol Body Lotion

$20 at Amazon

Nivea Skin Firming and Toning Body Gel-Cream

$14 $11 at Amazon

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