SerpApi.Org
Zellerfeld, the German 3D-printed footwear manufacturer, is ramping up its tech with an upgrade to its platform.
According to the company that produced Nike's futuristic 3D-printed Air Max sneaker, the new Zellerfeld marketplace experience is aimed at "personalized discovery, smarter search and live rankings for creators and products." This is set to help consumers find popular styles and categories easier on the new website.
What's more, Zellerfeld is touting its fit technology. Called "ZellerFit," the system lets users create a fit profile from a foot scan and then add their own personalization choices. Once created, that fit profile can be carried across Zellerfeld products, creators and future shoes, the company said.
Cornelius Schmitt, cofounder and chief executive officer of Zellerfeld, said in a statement that the company always said it "wanted to digitize footwear in the same way music and video were digitized."
"The last [few] years were spent building the fulfilment infrastructure to make that possible," Schmitt noted. "We never had time to give our users or creators the platform they deserved. Now we finally have. The new Zellerfeld looks so beautiful I can't stop looking at it. I can't wait to see what product category we digitize after footwear. Handbags? Glasses? I'm sure we'll take one step at a time."
Powering the platform is Zellerfeld's full-stack 3D-printed footwear infrastructure. With facilities in Austin, Texas, and Hamburg, Germany, Zellerfeld now operates thousands of printing units that can turn digital designs into physical shoes without molds, stitching or assembly.
The news comes just weeks after the Hamburg-based company inked a new commercial partnership with Volumental that integrates the Swedish firm's foot-scanning technology directly into Zellerfeld's manufacturing pipeline.
Under the terms of the agreement, foot geometry captured through Volumental's in-store and online scanning experiences is fed directly into Zellerfeld's 3D-printing pipeline, allowing each shoe to be printed to the specific contours of an individual customer's foot.
Last month also saw Jaden Smith preview a never-before-seen Christian Louboutin shoe 3D-printed with Zellerfeld on social media.
In a short video clip posted to Instagram in June, Smith is seen wearing the all-black derby style dress shoe with the unmistakable red sole. The men's creative director for Louboutin then takes the shoe off his foot and shows the camera how flexible the printed silhouette can be, folding it over onto itself.
The German footwear company later reposted Smith's story on Instagram, subtly confirming the news.
