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Russia’s answer to Amazon hit in massive drone strike

Smoke rises from a Wildberries warehouse on fire after an attack in Nevinnomyssk, Russia, July 22, 2026, in this still image obtained from social media video. Social Media/via REUTERS THIS IMAGE HAS BEEN SUPPLIED BY A THIRD PARTY. NO RESALES. NO ARCHIVES. NEWS USE ONLY. TPX IMAGES OF THE DAY. VERIFICATION: - Building exterior, utility poles and towers, and road layout matched archive and satellite imagery. - Corroborating footage showed smoke rising from the same location. - The governor of Stavropol region Vladimir Vladimirov said on Telegram on July 22 that a drone attack on the outskirts of Nevinnomyssk resulted in fire in a warehouse complex. - Tatyana Kim, the head and co-founder of Wildberries, posted on Telegram on July 22 that the company???s logistic centers in Krasnodar and Nevinnomyssk were attacked. - No older versions of the video found posted online before July 22.
One of the Wildberries warehouses hit in the drone strike (Picture: Social media via Reuters)

One staff member was killed and several people were injured in the attack.

Russia was dealt another blow after the warehouses of its largest online retailer were hit in a large-scale drone strike by Ukraine.

One staff member was killed and several people were injured in a multi-pronged attack on Wildberries, dubbed the country’s answer to Amazon, on Tuesday night.

Footage shared on social media shows a cloud of smoke billowing over Krasnodar.

The city’s ​regional governor, Veniamin Kondratiev, said 10 people had been hurt after a storage complex was hit, while drone debris also hit and damaged two high-rise apartment buildings.

The company’s head, Tatyana Kim, said on Wednesday that warehouses in Nevinnomyssk were also hit. A worker was also killed in Armavir after drone debris fell on a building, local authorities said.

Smoke rises from a Wildberries warehouse on fire after an attack in Krasnodar, Russia, July 22, 2026, in this still image obtained from social media video. Social Media/via REUTERS THIS IMAGE HAS BEEN SUPPLIED BY A THIRD PARTY. NO RESALES. NO ARCHIVES. NEWS USE ONLY. VERIFICATION: - Buildings, roofs, vegetation and road layout matched archive and satellite images. - Date confirmed by reports from local authorities and Wildberries company. - Krasnodar Mayor Yevgeny Naumov wrote on Telegram on July 22 that fire broke out at a logistics warehouse after drone attack in Krasnodar. - Tatyana Kim, the head and co-founder of Wildberries, said on Wednesday on Telegram that warehouses in Krasnodar had been attacked.
One person was killed and at least 10 were injured in the strikes (Picture: Social media via Reuters)

In a post to the social media platform Telegram, Kim said: ‘There are no words to describe all the feelings and emotions caused by the attacks on ordinary people, on our employees, on all of us who are simply doing our jobs.’

Wildberries has not officially commented on the attacks.

In a separate strike on Saturday, eight Wildberries workers were killed.

The online shop started as a clothing retailer but has since expanded its product range, eventually becoming a marketplace available to third-party vendors.

Deputy Prime Minister Alexander Novak said the sale of goods and services on digital platforms equated to roughly 8.5% of the country’s GDP.

Russian President Vladimir Putin chairs a meeting with members of the Security Council via video link at the Kremlin in Moscow, Russia July 10, 2026. Sputnik/Pavel Byrkin/Pool via REUTERS ATTENTION EDITORS - THIS IMAGE WAS PROVIDED BY A THIRD PARTY.
The strike could prove a major problem for Putin (Picture: via Reuters)

So the strikes on this, one of Russia’s biggest online retailers, present a major threat to Russia’s economy.

Blackouts were also reported across occupied Crimea after Ukrainian drones hit two electric substations in Masandra and Yalta.

The upper rungs of Ukraine’s military are facing issues of their own after Volodymyr Zelensky sacked the head of his armed forces.

Demonstrations have broken out across the country after defence minister Mykhailo Federov, known for modernising the army, was fired from his post last week.

In a post on social media shared on Wednesday, the Ukrainian president said: ‘Together with [new commander-in-chief] Mykhailo Drapatyi and [interim defence minister] Yevhenii Khmara, we determined that Major General Ihor Skybiuk will become the new Chief of the General Staff of the Armed Forces of Ukraine.

‘He is a highly experienced officer who defended Ukraine shoulder to shoulder with the new Commander-in-Chief. It is important that all components of our Armed Forces continue to function in complete coordination.’

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