SerpApi.Org
Reckless Records has joined a new nationwide vinyl take-back program that aims to give broken and unwanted records a second life.
Why it matters: The iconic Chicago record store, with locations in Lakeview, Wicker Park and the Loop, is one of 12 independent record shops nationwide participating in the pilot, which launched June 25.
The big picture: Vinyl has enjoyed a massive resurgence over the past decade, but there's been little focus on what happens when records become damaged beyond repair or owners no longer want them.
How it works: Music fans can return damaged or unplayable vinyl records regardless of the artist, label or condition.
- The pilot aims to determine whether those records can be recycled into new products or have their materials recovered.
- The albums will be collected by Reckless and sent back to Warner Music Group for evaluation.
Yes, but: Reckless, which has built its business buying and selling used records, doesn't want customers to mistake the program as a new business strategy.
What they're saying: "We don't want customers to think we're not buying used records anymore," Reckless Records' Matt Jencik tells Axios. "This is a great pilot to make people aware of sustainability and recycling."
- Jencik says many records that appear unplayable can often be restored with a professional cleaning. If a record can be salvaged, Reckless would rather buy it than recycle it.
- Some vinyl cannot be saved, like vinyl with water damage, scratches or cracks.
What's next: The pilot runs through September, after which Warner Music Group will evaluate whether to expand the program.
