Philadelphia cream cheese is finally going lactose-free

For years, millions of cream cheese lovers have had to choose between enjoying their favorite spread and dealing with the discomfort that comes with lactose. That may soon become a thing of the past as Philadelphia, the brand that helped define the category, introduces a new option designed to bring back the classic creamy experience for lactose-sensitive consumers. Philadelphia Lactose Free promises the familiar rich taste, texture, and versatility of the original — but without the lactose concerns that have kept many people away. Read on to learn more about this new lactose-free offering, including how it was made possible and when and where consumers can get their hands on it.

A lactose-free option that keeps the classic creaminess

While demand for lactose-free dairy products has continued to grow, finding a cream cheese option that matches the taste and texture of traditional dairy versions has remained a challenge. Philadelphia says its new product was developed over more than two years to close that gap.

Philadelphia Lactose Free is made with the same fresh milk and real cream used in the brand’s original cream cheese. The product contains no added preservatives, flavors, or dyes, while using a lactase enzyme to break down lactose and make it easier to digest for people who are sensitive to the milk sugar.

The result is a product that allows consumers to enjoy real dairy cream cheese without having to compromise on the flavor and texture they know.

“For too long, many lactose-intolerant consumers have had to miss out on cream cheese and some of the foods they love most,” said Maddy Zingle, Vice President of Marketing at Philadelphia Cream Cheese. “Philadelphia Lactose Free changes that. From a perfectly schmear-ed bagel to a homemade cheesecake, fans can once again enjoy their favorite recipes without sacrificing the rich, creamy taste they expect from Philadelphia. It also opens the door to new creamy possibilities in the kitchen, transforming any dish from good to Really Philly Good.”

Expanding the way consumers use cream cheese

Beyond bringing back a familiar favorite for lactose-sensitive consumers, Philadelphia Lactose Free is also part of the brand’s effort to highlight cream cheese as a versatile ingredient that goes beyond a simple bagel topping.

The lactose-free version can be used as a one-to-one replacement for original Philadelphia cream cheese, allowing consumers to incorporate it into a variety of recipes, including pasta dishes, mashed potatoes, eggs, dips, desserts, and more.

With more than 150 years of history and a position as America’s leading cream cheese brand, Philadelphia is looking to strengthen its role in the growing lactose-free dairy market, which is projected to reach nearly $28 billion by 2033.

The company says Philadelphia Lactose Free will maintain the same price point as its original brick cream cheese, making it a familiar option for shoppers browsing the dairy aisle.

When and where to buy Philadelphia Lactose Free

Consumers looking to try Philadelphia Lactose Free will soon find it in the refrigerated dairy section alongside the brand’s traditional cream cheese products.

The new lactose-free cream cheese will arrive at major retailers nationwide beginning in August, including stores such as Kroger, Target, Meijer, and others. Walmart shoppers will be able to purchase the product starting in September.

The product will be sold in Philadelphia’s recognizable brick-style packaging, making it easy for shoppers to spot the new lactose-free option among the brand’s existing lineup.

Read the original article here: Philadelphia cream cheese is finally going lactose-free

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