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Celebrity-founded non-alcoholic drinks are having a moment, with A-listers from Katy Perry to Tom Holland launching brands that go head-to-head with wine, beer and cocktails. Here’s what to know about five of the fastest-growing bottles in the sober-curious aisle.
What is De Soi, the non-alcoholic aperitif from Katy Perry?
De Soi is a line of non-alcoholic sparkling aperitifs co-founded by pop star Katy Perry and distiller Morgan McLachlan. The brand takes its cues from French aperitif culture, blending culinary botanicals with adaptogens meant to add a functional element to social drinking.
According to the brand’s official website, De Soi bottles and cans feature ingredients like yuzu, chamomile, rooibos and rose, described as “mind-mellowing botanicals that put the fun in functional, helping you create, relax, and ease into the night.” The flavor profile leans herbal, fruity and bittersweet, positioning it as a wine or cocktail alternative.
Caffeine content varies by flavor. Purple Lune and Golden Hour contain green tea extract with trace amounts of naturally occurring caffeine, though the brand describes the effect as generally calming. Très Rosé, Spritz Italiano and Haute Margarita are caffeine-free.
What is Kin Euphorics, the drink co-founded by Bella Hadid?
Kin Euphorics is a line of functional non-alcoholic beverages co-founded by model Bella Hadid. The brand focuses on adaptogens and nootropics designed around mood, relaxation and social connection, with a botanical, wellness-forward flavor profile.
Writing for The Daily Beast, Mia Maguire describes the flagship formula, High Rhode, as designed to deliver a “euphoric” effect, a sense of calm clarity with a gentle boost of energy. The blend includes Rhodiola Rosea, 5-HTP and GABA, paired with a small amount of caffeine that Maguire says functions more like a glass of wine than an energy drink.
The lineup also includes canned tonics aimed at different moods, from the mimosa-inspired Actual Sunshine, which contains caffeine, to Lightwave, a calming formula the brand markets as a nightcap alternative.
What is BERO, Tom Holland’s non-alcoholic beer?
BERO is a non-alcoholic beer brand founded by actor Tom Holland. The lineup is engineered to recreate the flavor and drinking experience of traditional beer without the alcohol.
According to BERO’s website, the brewing process starts with premium malts and a higher-than-usual mash temperature. The team begins the wort at 5 to 6 percent, compared with the standard 12 to 13 percent, which the brand says keeps the finished beer “intentionally lighter on alcohol but big on flavor.”
The company describes malt selection and mash technique as the foundation of its approach, positioning BERO as a full-flavored option for drinkers who want to skip the alcohol without giving up the taste of beer.
What is Betty Buzz, the sparkling mixer from Blake Lively?
Betty Buzz is a line of non-alcoholic sparkling mixers and sodas founded by actor Blake Lively. The brand focuses on clean-label ingredients, using real juice and skipping artificial flavors, with a bright, citrusy profile aimed at mocktails and entertaining.
Writing for The Takeout, Diane Bobis notes that the Betty Buzz lineup includes “healthier versions of classic sodas and mixers” such as ginger beer, tonic water and club soda, alongside ready-to-drink mocktails tied to seasonal releases. Bobis reviewed the sparkling apple ginger sour cherry mocktail and called it a fit for fall festivities and Sober October.
The cans hold 12 fluid ounces, the same size as a standard soda can, with 60 calories per serving and no artificial colors, flavors or sweeteners, according to Bobis. Betty Buzz is available on Amazon Prime, through BettyBuzz.com and in-store at Whole Foods.
What is Elton John Zero and how is it made?
Elton John Zero is a premium 0% ABV sparkling Blanc de Blancs created by musician Elton John and his husband, David Furnish. The drink is made primarily with cool-climate Chardonnay from northern Italy.
Patrick Schmitt of The Drinks Business reports that most 0% products are made by removing alcohol from a finished wine, but Elton John Zero takes a different route. Schmitt writes that it “is made as a 0% ‘wine’ from the outset by fermenting grapes with ‘good’ bacteria that don’t produce any alcohol.”
The recipe also incorporates green tea extract, which Schmitt says adds “a touch of fine tannin,” before the drink is “gently saturated with CO2 to give it a fine and persistent fizz.” The finished bottle is aimed at drinkers looking for a wine-style alternative rather than a mocktail or spirit substitute.
This article was created by content specialists using various tools, including AI.
