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Lionel Messi may have made it to the finals, but Norway's Erling Haaland made his way into fans' hearts — and algorithms — over the 2026 World Cup games.
Now a full-fledged celebrity, the man known for his on-field highlights and off-field quirks has gained a global following with fans wanting to know his every move.
After an "emotional" send-off to America as he flew back across the pond to play for Manchester City, that hasn't stopped the internet from keeping tabs on him, whether it's seeing who his girlfriend is or the odd souvenirs he brought back home from the States.
Turning 26 on July 21, the superstar footballer found himself celebrating on a yacht with pals and loved ones.
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Erling Haaland Welcomed His 26th In Style
Who needs a silly birthday hat when you can rock viking horns instead?
Norway's most famous athlete hopped aboard a yacht with his partner and mother of his child Isabel Haugseng Johansen, alongside a select group of close friends.
Wearing shades and a black tank-top showing off his fit physique, there's no official word where they departed out to sea, but he and Isabel were seen out and about in Sicily days prior.
Photos show he enjoyed a feast of high-end tomahawk and ribeye steaks, ribs, and even caviar.
The man makes over $26 million per season with "Man City", after all...
But what fans were transfixed by wasn't his appetite — it's what he donned for a group photo.
Ever the showman, Haaland donned a Viking helmet, an obvious ode to his Nordic roots.
Various birthday wishes have poured in, totaling nearly 100,000 comments thus far.
His next match is Sunday, August 16, 2026, when Manchester City faces Arsenal. Until then, he seems to be genuinely enjoying life away from the pitch following Norway's World Cup exit.
