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BuzzFeed Studios and muVpix bet big on microdrama boom

BuzzFeed Studios and muVpix Bet Big On Microdrama Boom
BuzzFeed Studios and muVpix Bet Big On Microdrama Boom

Deal Kicks Off With "Romeo & Juliet, Reimagined," a Retelling of Shakespeare's Star-Crossed Lovers in the Criminal Underworld of Modern-Day Los Angeles

Los Angeles, CA – July 22, 2026 – BuzzFeed Studios today announced it has entered into a strategic partnership with muVpix, the vertical-drama studio founded by producer John Lewis. As part of the deal, BuzzFeed Studios and muVpix will produce more than 100 vertical microdrama titles over the next two years with a cross platform distribution strategy. Taking muVipix’s platform, distribution capabilities and advanced tech with BuzzFeed’s vertical storytelling expertise, production infrastructure, marketing arm, and cultural reach, the two will offer a slate spanning original IP, reimagined classics, and shoppable formats built natively for TikTok, Instagram Reels, YouTube Shorts,  FAST/CTV platforms, and the muVpix Originals platform

Romeo & Juliet, Reimagined

The partnership's first release, “Romeo & Juliet, Reimagined,” set to release this August, transplants the iconic blood feud between the Montague and Capulet families into the criminal underworld of modern-day Los Angeles, and was shot in both horizontal and vertical formats for maximum reach across platforms. 

The series stars Gabrielle Faith Brown as Juliet alongside Clayton Carrozza as Romeo. Other notable cast includes Yolanthe Cabau, Mustafa Speaks and Jordan Barrett, and comes from Latino filmmakers Max Decker and Dario Herrera, who co-wrote the story. Decker directs, while Herrera serves as creative director. BlackForge Distribution, which owns muVpix, is attached as the production company and co-financier alongside executive producers Mustafa Speaks from Blue Meridian Studios and Liz Fuller of ST8RM.

What’s Next: A Global Slate

Following “Romeo & Juliet, Reimagined,” the slate will expand with additional titles shooting in Mexico City, Canada, and India. Also in development is a title produced inside the Tasty kitchen at BuzzFeed Studios in Hollywood, bringing BuzzFeed Studios’s beloved culinary content into the vertical microdrama format for the first time. 

Richard Alan Reid, president of BuzzFeed Studios will oversee the partnership, alongside BuzzFeed Studios executive producers Mike Aho and Dan Katt and muVpix’s Erik Heintz, head of creative content, with Ben Asaf Jehoshua and Harris Levinson as co-executive producers. 

"Through our partnership with BuzzFeed Studios, we are reaching even broader audiences, while raising the bar in creativity and production quality," said John Lewis, founder of muVpix. "This partnership allows us to bring premium storytelling to a format that audiences are already showing up for in massive numbers, and to do it at a scale and quality level the space hasn't seen before."

"BuzzFeed Studios is uniquely positioned in this partnership as a distributor, a production services company, and a marketing and PR powerhouse, with an expansive social media reach," said Mike Aho, Executive Producer at BuzzFeed Studios. "BuzzFeed Studios has always been at the forefront of content and culture, and in this new medium, BuzzFeed Studios is leading the way."

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About BuzzFeed Studios

BuzzFeed Studios delivers premium content across social, digital, film, television, and streaming platforms, powered by digital media juggernaut, BuzzFeed, Inc., and its portfolio of beloved brands — BuzzFeed, Tasty, HuffPost, and more. Led by industry veteran Richard Alan Reid, BuzzFeed Studios develops, acquires, produces, distributes and markets genre-spanning scripted and unscripted programming covering film, series, video, animation, podcasts, vertical micro dramas, and licensing. A digital powerhouse that leverages insights and data from its massive global audience to create and market premium, cost-efficient projects, BuzzFeed Studios drives creative excellence with content built for today’s most sought-after demographics. 

About muVpix

muVpix is the flagship platform of BlackForge Distribution and the first American vertical micro-drama streaming app built for global audiences, combining premium production values with fast-paced narrative design optimized for mobile viewing.

Contact: 

Lizzie Grams: [email protected] 

Read full story on BuzzFeed

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