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Chiefs Wire's Ed Easton Jr. was in attendance for Fanatics Fest NYC 2026. During his coverage, there were many reminders of the impact of this year's FIFA World Cup, especially the games at the Kansas City Chiefs' home stadium, Arrowhead Stadium.
According to reports, 413,169 fans attended matches at Kansas City Stadium (Arrowhead Stadium), averaging 68,862 attendees per match. Chiefs star quarterback Patrick Mahomes was notably one of the many in attendance during the exciting run of matches.
"The Soccer Capital of America is also the Volunteer Capital of America," posted Kansas City Mayor Quinton Lucas on social media. "Hundreds of KC 2026 volunteers braved the heat, stood on their feet for hours, and kept smiling the whole time. Kansas City's hospitality was on full display for the world to see, all thanks to our volunteers. Thank you to every person who made it happen."
At Fanatics Fest NYC 2026, the Powerade experience "The Proving Grounds" – the real-world debut of Powerade's House of Legends, inspired by Lamine Yamal- was part of the brand's campaign as the Official Sports Drink of the FIFA World Cup 2026.
Fanatics Fest NYC 2026 was held over four days at the Javits Center in New York City, featuring a curated lineup of top talent from sports and pop culture. The festival included exclusive merchandise and product drops, immersive league, team, and brand activations, autograph sessions, live panels, the largest hobby show in New York City, and more.
For more information and a recap of this year's event, check out https://www.fanaticsfest.com
This article originally appeared on Chiefs Wire: Arrowhead Stadium draws record crowds during the FIFA World Cup
