For generations, the Lakers have represented basketball excellence, building a global brand through legends such as Magic Johnson, Shaquille O'Neal, Kobe Bryant, and LeBron James. However, following the Knicks' 2026 NBA championship, Max Kellerman argues that New York is becoming the league's new flagship franchise, while the Lakers are entering one of the most uncertain periods in their modern history.
The Knicks' Championship Could Reshape the NBA's Power Structure
Speaking on the Game Over podcast alongside Rich Paul, Kellerman suggested that the basketball landscape is shifting dramatically. He believes New York now possesses the perfect combination of the NBA's biggest market and its best team, creating an opportunity for the Knicks to surpass the Lakers as the league's premier basketball brand after ending their championship drought.
Kellerman also pointed to growing competition inside Los Angeles itself. The Dodgers have established themselves as Major League Baseball's model franchise, consistently entering every season as World Series favorites, while the Rams have strengthened their Super Bowl aspirations after acquiring star pass rusher Myles Garrett, with speculation continuing about a possible Aaron Donald return.
Despite those concerns, Rich Paul argued that the Lakers occupy a unique place beyond basketball. He explained that attending a Lakers game has become a major business event where executives, celebrities, and entrepreneurs regularly meet, giving the franchise a cultural influence that extends far beyond wins and losses on the court.
Still, Kellerman believes the Lakers no longer enjoy the overwhelming advantage they once held. The departure of LeBron James has ushered in a new era led by Luka Dončić, alongside Austin Reaves and Walker Kessler. While the roster has talent, questions remain about whether Los Angeles can immediately return to championship contention in a highly competitive Western Conference.
Whether the Knicks ultimately replace the Lakers as the NBA's most influential franchise remains uncertain, but the conversation itself reflects how much the league has changed. With New York celebrating another title, the Dodgers dominating baseball, and the Rams chasing another Super Bowl, the Lakers are facing stronger competition than ever before—both across the NBA and within their own city.