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USA-Belgium becomes most-watched soccer telecast in US history with staggering viewership numbers

Belgium's Romelu Lukaku (9) kicks the ball past the United States' Chris Richards (3) to score his team's fourth goal during the World Cup round of 16 soccer match between the United States and Belgium in Seattle, Washington. Monday, July 6, 2026.
Belgium's Romelu Lukaku (9) kicks the ball past the United States' Chris Richards (3) to score his team's fourth goal during the World Cup round of 16 soccer match between the United States and Belgium in Seattle, Washington. Monday, July 6, 2026. AP Newsroom

The USA’s 4-1 loss to Belgium in the Round of 16 on Monday night in Seattle set a viewership record, and became the most-watched soccer telecast in U.S. history.

The USA-Belgium game made history.

The USA’s 4-1 loss to Belgium in the Round of 16 on Monday night in Seattle set a viewership record, drawing 30 million viewers and becoming the most-watched soccer telecast in U.S. history.

The peak audience was 36.895 million, from 9:15 p.m. to 9:30 p.m. ET.

The USMNT unfortunately did not deliver for the massive audience, as their run came to a close in disheartening fashion. Despite Folarin Balogun’s suspension being overturned, the USMNT could not muster enough offense.

Belgium took advantage of the USMNT defensive mistakes, as Charles De Ketelaere opened the scoring just nine minutes into the match after a defensive breakdown gave Belgium an early lead.

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Malik Tillman, who scored on a free kick against Bosnia and Herzegovina in the Round of 32, worked his magic again on another free kick to tie the score at 1-1 in the 31st minute. Tillman’s shot deflected off a defender and found its way into the back of the net, sending the vociferous Seattle crowd into a frenzy.

The raucous cheers were short-lived, however, as De Ketelaere scored his second goal shortly after in the 33rd minute to put Belgium back on top, 2-1.

Belgium's Charles De Ketelaere celebrates
Belgium's Charles De Ketelaere (17) celebrates after scoring his side's opening goal during the World Cup round of 16 soccer match between the United States and Belgium in Seattle, Washington. Monday, July 6, 2026. AP Newsroom

The USMNT came out after halftime applying pressure to Belgium, but goalie Matt Freese made a critical mistake that dashed any hopes of a comeback. In the 57th minute, Freese came out of his net to challenge De Ketelaere on a through ball.

While Freese arrived first, he could not clear the ball as his foot got caught in the turf. Hans Vanaken seized the opportunity and booted the ball past Freese and a sprawling Tim Ream to give Belgium a 3-1 lead.

The USMNT had a couple of opportunities to add another tally and cut the deficit to one, but could not get on the board as they were stifled by Belgium’s defense.

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Folarin Balogun walks off field
The United States' Folarin Balogun (20) walks off the pitch after losing to Belgium during their World Cup round of 16 soccer match in Seattle, Washington. Monday, July 6, 2026. AP Newsroom

Belgium substituted in superstar striker, Romelu Lukaku, and he put the exclamation point on the victory with a goal in stoppage time.

Despite the loss, the USMNT’s captured America’s heart and attention over the past few weeks, with the country’s support reflected in the historic ratings.

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Original article source: USA-Belgium becomes most-watched soccer telecast in US history with staggering viewership numbers

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