This $17 eye cream from a K-beauty brand made shoppers’ crow’s feet and fine lines disappear

Over 50,000 people bought it this month alone.

The Gist

• The Beauty of Joseon Revive Eye Serum is a $17 eye cream formulated with ginseng, retinal, and niacinamide. 
• The lightweight formula doesn’t pill or interfere with makeup. Shoppers even say it’s made their fine lines “disappear.”
• Shop the Beauty of Joseon Revive Eye Serum for $17 on Amazon, and more like it, including the CeraVe Eye Repair Cream and $6 Good Molecules Yerba Mate Wake Up Eye Gel.

Do eye creams work? You don’t know how many times I’ve asked myself that question. The truth is, it’s hard to find a good formula with tangible results, but it’s important to realize that an eye cream can only fix so much. That said, the skin under your eyes is extremely thin and fragile, so opting not to treat it isn’t the answer either. According to Amazon shoppers, the Beauty of Joseon Revive Eye Serum can make dark circles “disappear” after just a month of use. Over 50,000 shoppers purchased this viral K-Beauty hit last month, and right now, you can snag it on Amazon for just $17. Bright eyes await! 

Beauty of Joseon Revive Eye Serum

$17 at Amazon

K-beauty is proof that you don’t need to spend tons on skin care products to get quality formulations and, most importantly, results. This $17 eye cream contains ginseng extract for skin elasticity, retinal to reduce wrinkles and promote collagen turnover, and niacinamide to brighten the skin. Ginseng deeply moisturizes the skin, which plumps up wrinkles and fine lines, making them far less noticeable. Retinal is a vitamin A derivative that’s stronger than retinol. It takes one conversion to become active (versus retinol, which takes many), so you get faster results and less irritation.

Dark circles are difficult to treat because they’re often due to genetics and for some, facial structure. But that doesn’t mean nothing will work. A shopper dealing with lifelong, genetic dark circles says this eye cream is the “only thing [they’ve] ever tried that has visibly made a difference” for their dark circles. Retinal and niacinamide play a huge role in brightening that fragile area. 

Another shopper that “can’t afford [their] $60 cream anymore” is on day two of using this eye serum and states their under-eyes are “less puffy,” the fine lines look “smoother,” and that it helps their under-eye concealer stay in place. Finally, another shopper that’s been using this eye cream for a year calls it a “game changer,” noting the “fine lines underneath [their eyes] have disappeared,” their “crows feet much less visible,” and all puffiness is gone. 

I’m a lifelong eye cream skeptic, but I have this eye serum sitting in my medicine cabinet and I’m taking this as my sign to try it. Shop the Beauty of Joseon Revive Eye Serum for $17 on Amazon, and more products like it, below from $6.

Cosrx Snail Mucin Peptide Under-Eye Cream

$21 at Amazon

CeraVe Eye Repair Cream

$20 $14 at Amazon

Good Molecules Yerba Mate Wake Up Eye Gel

$6 at Amazon

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