SerpApi.Org
Would he get his own song?
Lars Nootbaar grew up in Southern California, playing for USC and attending games at Dodger Stadium. His mother is from Japan, so he played with Shohei Ohtani on Team Japan in the 2023 World Baseball Classic.
In Japan, fans come up with a song for each player and sing it happily and relentlessly. Nootbaar played in the major leagues, not in the Japanese league, so he was not sure he would get a song until he came up to bat.
“I don’t know how everybody in the stadium knew how to do it,” the St. Louis Cardinals outfielder said Wednesday at Angel Stadium. “Everybody was chanting it. It was pretty awesome.”
In Japan, baseball games are nine innings of songs and chants, drums and noise sticks. No excessively caffeinated in-game hosts. No scolding video commands to make some noise. The joyful sounds are organic, and they come from the fans.
Nootbaar attended Yoshinobu Yamamoto’s last game in Japan and absolutely raved about the energy in the stadium. Does he believe that kind of fan experience would translate to an American ballpark?
“I don’t see why not,” Nootbaar said. “It would probably have to start small, but it would be cool to integrate that.”
We’re starting small, and soon. A minor league team plans to launch in Irvine next year, and the entrepreneur behind it is pitching it as a way to provide fans with a taste of Asian baseball.
“We’re going to really lean into some of the innovation in fan experience that you’ve seen in Korea and Japan,” said Paul Freedman, co-founder of Innovation Baseball Partners.
“We’ll be the first, to our knowledge, to bring that as the fan experience of an American baseball team.”
The team would play in the Pioneer League, the independent league in which Freedman and his partners previously launched teams in Oakland and Long Beach. In Oakland, the ballpark is a pop-up. In Long Beach, the team plays at 70-year-old Blair Field.
Irvine hits the sweet spot: a glistening new community ballpark in as targeted a demographic as an Asian-themed team could want. In Irvine, which has about 320,000 residents, 44% of the population is Asian.
The defending champions of Korea’s league last year held spring training in Irvine. More Koreans live there than in any city in the United States besides New York or Los Angeles.
Asian food will be available at the games, as will hot dogs.
On Tuesday, the Irvine City Council is scheduled to consider a five-year contract with Innovation Baseball Partners, under which the team could sell naming rights to the Great Park stadium and would split the revenue with the city 50-50. The agreement also provides a framework for potential expansion of the stadium from 1,300 to 3,000 seats.
Don Wakamatsu, who runs baseball operations for Freedman’s teams, was the first Asian-American manager in major league history and managed Hall of Famer Ichiro Suzuki with the Seattle Mariners.
Ichiro won’t be playing in Irvine — the Pioneer League limits players to no more than two years of professional experience — but Wakamatsu plans to tap into his network to ensure the team has an Asian manager or coach and a nucleus of Asian players.
Wakamatsu described Freedman’s model of minor league teams as “somewhere between conventional baseball and the Savannah Bananas” and believes the Asian style could take hold in Irvine.
“If we can truly capture some of that excitement and fan interaction,” Wakamatsu said, “I think we’ll get a deeper connection with the players.”
To help launch the Irvine team, Freedman tapped two Korean-Americans: Martin Kim, a onetime interpreter to former Dodgers pitcher Hyun-jin Ryu and international business development executive with the Dodgers and Major League Baseball; and Yugina Yun, an Orange County-raised sports executive that said she “begged” to join the team as its operations director.
“The element that we’d really like to bring forth is the idea that fans in the stands can impact a team,” Yun said. “We want them to feel like they’re a part of the culture from the ground up.
“We’re not manufacturing the experience. They are.”
If you watched the World Baseball Classic, or for that matter the World Cup, you don’t have to be sold on this. On the night before the World Cup final, Argentinian fans took over Times Square, singing and chanting and waving banners.
A sign outside this year’s WBC finals in Miami listed 16 “permissible instruments” (bongos, cowbells and tambourines welcome) and eight “prohibited instruments” (no airhorns, please). In Tijuana, where Dodgers icon Justin Turner is playing this season, airhorns buzz constantly, and games feature skits between innings.
“I think there is a lot of attention to how different cultures have taken America’s pastime and created experiences around it that are different than we have here,” Freedman said. “We’re excited to bring some of that back home.”
This story originally appeared in Los Angeles Times.
