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The ultrawealthy moguls with family offices are usually decades into their careers.
Then there's Jake Paul.
Despite the opaqueness of the family office industry, Paul, 29, has known about it for years. He's now creating his own family office, which he hopes to headquarter the office in Old Parkland, Dallas' premier spot for these firms and other top investors. He met several of them recently when he toured the space.
Family offices are private firms that those with billions or hundreds of million
s of dollars use to invest their money and manage personal affairs and financial planning.
In North Texas, they've become influential investors that quietly deploy billions of dollars across a wide range of industries. Paul, who lives in Puerto Rico, is drawn to the Dallas family office industry's growing focus on AI, defense technology and robotics.
With five businesses, careers in social media and boxing and a new 6,000-acre ranch in Georgia, Paul said he needed a central hub to manage all of his undertakings.
Paul tapped Laura Brady, a Wall Street professional who recently moved to Dallas, to build the Paul Family Office. She will help the influencer-turned-boxer oversee Anti Fund; his venture capital firm, Betr Picks; his sports betting startup, W; his fragrance line, Most Valuable Promotions; his boxing promotions company; and Boxing Bullies, his anti-bullying nonprofit that helps youth access boxing.
Paul shared more about his family office and why he decided to start one. Responses, which Paul wrote, have been edited for length.
How did you first learn what a family office was?
I first learned about family offices in my early 20s. I was spending time around high net worth individuals and successful entrepreneurs who began explaining how they organized their investments, businesses, assets and personal affairs.
That was when I realized a family office wasn't simply an investment account or a group of financial advisers. It could serve as the central operating system behind a person's wealth, businesses and long-term legacy.
What prompted you to start your own family office?
As the number of businesses, investments, advisers and people I worked with continued to grow, everything became increasingly fragmented. I wanted to bring those different relationships and responsibilities under one coordinated structure that would be easier for me to oversee.
The goal is to create better systems, clearer accountability and faster decision making while reducing duplication and unnecessary expenses over time. I had also reached a point financially where bringing more capabilities under my own umbrella began to make practical sense.
Every family office is different, and you're also in a unique position because you're younger than many of the people who have them. What do you plan to do differently or similarly to other family offices?
In many respects, I want ours to operate like other sophisticated family offices. There needs to be discipline around capital allocation, risk management, governance, tax planning and protecting wealth over multiple generations.
Where I believe ours will be different is that it will be much more operational. I don't see the family office as merely a passive allocator of capital. I see it as a platform that can help incubate, launch and operate businesses.
We are entering an age in which AI allows smaller and leaner teams to build companies faster than ever before. In that environment, distribution, marketing, brand and community become even more important. Those are areas where I have spent most of my life developing an advantage.
My family office can combine that distribution with capital, talent, systems and shared operational resources. That should allow me to pursue more ideas without having to rebuild the entire infrastructure around every new company.
What challenges that come with having major wealth at a young age will your family office help you manage?
There isn't a clear blueprint for simultaneously managing a public career and a growing portfolio of businesses. People often underestimate the time and energy required to remain relevant and perform at the highest level in entertainment and sports while also operating as a serious entrepreneur.
As success grows, so do the number of opportunities, decisions, requests and people competing for your attention. Everything can begin to feel urgent, and eventually you can become a full-time manager of your own success.
At times, everything in my life became work, and I had to remind myself to have fun and create space for myself.
[My family office] will help me determine which opportunities truly deserve my attention and allow me to say no to the ones that don't.
How will your family office help manage aspects of your personal life outside of investing, both now and once you have a family?
Even when specialized financial, legal and tax functions remain outsourced, the family office can serve as the central command center coordinating all of them. It can also help oversee operating businesses, properties, major personal projects, security, travel, philanthropy and eventually estate and succession planning.
More importantly, having a high-level team and better systems should allow me to spend more meaningful time with my fiancée, Jutta, and, once we have children, to be a present father.
Are there any investment ideas you picked up from your Old Parkland visit?
The experience reinforced the value of long-term thinking and of surrounding yourself with highly capable people who have different areas of expertise. There is an enormous amount of knowledge concentrated within that community, and I'm excited about the potential to collaborate with some of the people I met.
What was it like visiting Old Parkland?
Visiting Old Parkland was magnificent. The architecture, artifacts and attention to history made it feel as though I had stepped into another era.
I'm a very creative person, and the visit gave me ideas for my ranch in southern Georgia. The land and surrounding area have deep connections to American and Seminole history, and I have been thinking about creating a museum, archive or gathering place where important artifacts and stories can be preserved.
I'm obsessed with American history and understanding how the country became what it is today. Old Parkland showed me how history can be protected while still inspiring new ideas and entrepreneurship.
Is there anything else you want to share about your family office plans?
I don't view the family office as a finish line or a place to simply preserve what I have already created. I view it as the foundation for the next several decades of my life.
I want it to be institutional in its discipline but entrepreneurial in its mindset. The ultimate objective is to create an organization that outlives any individual business, investment or moment in my career and that [it] reflects the values, ambition and legacy of my family.
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