Novo Nordisk sues GLP-1 rival Eli Lilly for misleading advertising
Forbes··1 min read
Novo Nordisk Sues GLP-1 Rival Eli Lilly For Misleading Advertising
The lawsuit, filed in federal court Tuesday, accuses Eli Lilly of using outdated data in advertising campaigns.
Topline
Ozempic drugmaker Novo Nordisk sued rival GLP-1 manufacturer Eli Lilly in federal court Tuesday, accusing the company of using “intentionally selected outdated studies” to curate allegedly misleading ad campaigns that exaggerate the efficacy of Lilly’s products.
Novo Nordisk's lawsuit accuses Eli Lilly of using outdated data in advertisements. (Photo by: Michael Siluk/UCG/Universal Images Group via Getty Images) UCG/Universal Images Group via Getty Images
Key Facts
This is a developing story. Check back for updates.