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Novo Nordisk sues GLP-1 rival Eli Lilly for misleading advertising

Novo Nordisk Sues GLP-1 Rival Eli Lilly For Misleading Advertising
Novo Nordisk Sues GLP-1 Rival Eli Lilly For Misleading Advertising

The lawsuit, filed in federal court Tuesday, accuses Eli Lilly of using outdated data in advertising campaigns.

Topline

Ozempic drugmaker Novo Nordisk sued rival GLP-1 manufacturer Eli Lilly in federal court Tuesday, accusing the company of using “intentionally selected outdated studies” to curate allegedly misleading ad campaigns that exaggerate the efficacy of Lilly’s products.

photo illustration of a group of weight loss injection pen medications.
Novo Nordisk's lawsuit accuses Eli Lilly of using outdated data in advertisements. (Photo by: Michael Siluk/UCG/Universal Images Group via Getty Images) UCG/Universal Images Group via Getty Images

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