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- Laura Geller shared her top makeup tips for women over 40.
- They focus on how to achieve a smooth, glowing base and bright eyes.
- Here’s her advice and product recommendations (like the Balance-n-Brighten Color Correcting Powder Foundation) that won’t settle into fine lines and wrinkles.
When Laura Geller shares makeup tips for women over 40, we listen. The longtime makeup artist and cosmetics legend (and owner of her eponymous beauty brand) has made a career of creating products for people with mature skin in mind. Her advice aims to help smooth over common struggles during makeup application, and many of the products she recommends are on sale right now.
Tired of powder settling into fine lines or your morning’s hard work fading by lunch? There are fixes for that (like the brand’s bestselling Baked-n-Brighten Color Correcting Powder Foundation)—and Geller has shared them all.
Keep reading to learn the hacks you didn’t know you needed.
First step should always be primer
“I can’t stress enough the importance of primer! Primer acts as a barrier between your skin and the makeup, preventing your foundation or concealer from settling into wrinkles, which I know can be a struggle for ladies over 40,” Geller explained. “Everyone wants makeup to last all day long, and primer is the way to achieve that.”
Geller recommends the primer she created, which comes in “a range of formulations tailored to address various skin concerns and preferences,” she said. Her personal favorite is the Laura Geller Spackle Skin Perfecting Primer: Hydrate “because it doubles as a moisturizer,” she said.
Baked formulas help avoid creasing
Baked powders aren’t a gimmick—they begin as a cream formula and are baked into a lightweight powder, Geller explained, which makes them “weightless, creamy and hydrating—ideal for mature skin.”
The lightweight airiness keeps the powder from settling into wrinkles and prevents a cakey, creasy look. She recommends the Laura Geller Double Take Baked Full Coverage Foundation, which has a bonus perk of eliminating the need to use both foundation and a setting powder, she said—another way to prevent heaviness and stay smooth. Or try the brand’s award-winning Balance-n-Brighten Color Correcting Powder Foundation, which has over 50,000 ratings on Amazon is a number-one best-seller.
Exchange black eyeliner for white
If you usually wear black eyeliner on your lower waterline, Geller recommends swapping it for a beige or white shade “for the illusion of wider, more awake eyes.” The bright hue “will provide a widening effect,” she added. And between white and beige, the latter will look more natural, if that’s of concern.
The Laura Geller INKcredible Waterproof Gel Eyeliner in the shade Beige to Beige is a waterproof formula that will stay in place, she said. “To also help make eyes pop, I recommend applying a dab of highlighter near the inner corners of your eyes so they have an even brighter, wide-eyed appearance,” Geller added.
Try cream highlighters
You may be tempted to reach for the mesmerizing, sparkly compact, but chunky, glittery formulas, unfortunately, tend to emphasize skin texture. Instead, Geller recommends liquid or balm formulas that “create a blurring effect for a more youthful-looking complexion,” she said.
Two affordable and effective options are the Laura Geller Wonder Balm and the Baked Illuminating Face + Body Bronzer. “They sink into skin rather than sitting on top of it,” Geller explained. “As far as application, use it to accentuate areas you want to draw attention to, such as the high points of your face (your cheekbones, the center of your nose, and under the eyebrows). I like using either my fingers or a sponge to apply highlighter because it helps it adhere better. The result is a natural, lit-from-within finish.”
