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Chloe Kim called out fans over “Facetune” etiquette, and it's sparked a debate

Chloe Kim Called Out Fans Over “Facetune” Etiquette, And It's Sparked A Debate
Chloe Kim Called Out Fans Over “Facetune” Etiquette, And It's Sparked A Debate

"A scourge on our collective body image and self-esteem."

You know Chloe Kim. She's a professional snowboarder, known for her Olympic gold medals — and for being super cool and stylish.

Person holding a U.S. flag and wearing a white jacket and beanie, smiling excitedly while standing with a snowboard
Patrick Smith / Getty Images

Chloe is quite the social media star, and yesterday, she shared a divisive TikTok video, taking a stand against fans who post unflattering, unedited photos of her online.

Person with long hair wearing a glittery gown and jewelry, posing on a red carpet event
Kristina Bumphrey / Getty Images

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It's only been a day since she posted it, and Chloe's light-hearted TikTok has sparked some serious debates about the ethics of editing group photos. On one side, many support Chloe's view, feeling that if you're planning to make tweaks to your own appearance, it's good etiquette to make sure everyone else looks good, too.

Fellow athletes like Coco Gauff and Suni Lee also showed their approval in the TikTok comments section.

Social media post with comments by users “suni” and “Coco Gauff” expressing relatability
suni / Coco Gauff / Via tiktok.com

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However, on the other side of the debate, people feel that editing someone else's physical appearance — particularly without their permission — can present bigger issues. "I’m on the opposite side of this... I had a friend recently who Facetuned a pic of both of us, and I was like, 'Girl?? What are you trying to say? That I need Facetune??'" one user wrote from experience. "It was a really illuminating conversation for both of us... Anyway, I’m here for the 'don’t assume' mindset lol."

I’m sorry, I can’t tell who this is in the image
Praising Chloe's realness, another user who edits their own pictures explained why they would still "NEVER do touch-ups on my friends." "I don’t want them seeing a picture and being like 'oh my god, did she edit ME??' or like giving the impression that I thought they needed it," the user wrote. "If my friends can tell I’ve touched up my pics, IDC, I can own that... but I would feel so freaking horrible if they noticed I edited THEM too. But like, I totally get her take. I would support my friends editing me in their pictures lmao." @chloekim / Via tiktok.com

I can see the value in both arguments, but all in all, people seem to feel that it all comes down to the bigger issue of how worryingly "accepted these tools have become" in our everyday lives.

Phone displaying the Instagram logo on the screen, set against a blurred backdrop with circular light shapes
"I’ve got a friend who uses FaceTune, and I really don’t like it if I get FaceTuned in her photos too. I’ve made a conscious effort to feel better about my untouched appearance, and it feels like I’m being pulled into somebody else’s insecurities. Makes me sad too bc her appearance is lovely, and I wish she didn’t need to edit her pics to feel OK with them being seen," one user wrote, saying that "FaceTune is well and truly a scourge on our collective body image and self-esteem." "At least back in the day photo-editing was reserved for celebs and us normies didn’t have these tools at our fingertips." Nurphoto / Getty Images

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That last comment hit the nail on the head for me. IMO, having access to tools like these creates more problems that it solves. That said, I definitely think it's good when people are honest about editing their pictures — more celebs could definitely take note! Let me know your stance on Facetuning in the comments.

Some Reddit comments were edited for length or clarity.

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