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This new Cheez-It flavor has a hint of hops.
Coming this August for a limited time, Cheez-It Coors Light Beer Cheese crackers will be available nationwide, while supplies last. The suggested retail price is $4.99.
Described as "the ultimate pub-inspired pairing," the new Cheez-Its "capture the flavor of a classic beer cheese spread in cracker form," according to a news release from the Mars Inc.-owned brand.
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"Baked with 100% real cheese, each bite of the new Cheez-It Coors Light Beer Cheese flavored crackers delivers the classic Rocky Mountain taste of Coors Light with a savory, tangy sauce profile and toasted spices," the news release continued.
The new crackers represent the Cheez-It brand's first beer partnership, the company says.
"Cheez-It was the perfect partner to help pull this off," said Matt Carpenter, vice president of marketing for Coors Family of Brands, in the news release. "Made with 100% real cheese, their crackers are the ultimate canvas to capture our crisp, clean notes in a baked-to-perfection way, elevating the entire tailgating experience."
Cheez-It teased the new cracker flavor in an Instagram post.
Other recent Cheez-It releases
The new Cheez-It Coors Light Beer Cheese snack arrives months after the brand launched Cheez-It Original Gluten-Free crackers in January.
Other recent limited-time Cheez-It releases have included Cheez-It Chili Cheese Dog flavored crackers and Cheez-It Original Flags & Stars, with flag and star patterns on the original flavored crackers.
Mike Snider is a national trending news reporter for USA TODAY. You can follow him on Threads, Bluesky, X and email him at mikegsnider & @mikegsnider.bsky.social & @mikesnider & [email protected].
This article originally appeared on USA TODAY: Cheez-It teams up with Coors Light for newest flavor
