SerpApi.Org
Three months after announcing Card Culture by Lewis Hamilton, Formula 1 legend Lewis Hamilton is ready to welcome collectors through the doors of the brand's first flagship store. Card Culture by Lewis Hamilton will officially open its Frankfurt location on July 24th, marking the first step in an ambitious international expansion.
The opening follows the July 21st launch of the company's website, mobile app, and Instagram handle (@cardculture_de), giving collectors their first opportunity to experience Hamilton's newest business venture.
Located at Roßmarkt 15 in the heart of Frankfurt, the flagship store will offer products from Topps, Panini, Upper Deck, Pokémon and other leading brands while serving as the blueprint for a premium retail experience centered on collecting, community and culture.
Uniting a Sports Legend and a Hobby Powerhouse
During an interview with Collectibles on SI in April, Hamilton said the idea for Card Culture by Lewis Hamilton grew out of his childhood memories of opening football cards in England.
"I remember being in school and the excitement of opening up packs of cards," Hamilton said. "It was a small community, but we were connected through our love of sport and cards."
