SerpApi.Org
Ruka Hair, a biotech beauty brand pioneering lab-grown hair extensions, is hitting the shelves of a leading beauty retailer.
The company was founded in 2020 by Tendai Moyo, who struggled to find high-quality hair extensions. She wanted to change that in a way that was meaningful and that ensured Black women felt seen and valued, as AFROTECH previously reported.
Ruka Hair offers a patent-pending, collagen-based lab-grown fiber called Synths 2. According to the information shared, its performance mirrors that of real hair and was designed for curls, coils, and kinks. Options include bone-straight, braided, and kinky afro hair.
Ruka Hair is backed by $4.5 million in funding, co-led by Freedom Trail Capital and Henkel Ventures. It’s also on track to reach 101% year-over-year revenue growth by April 2027, according to information shared with AFROTECH.
Its latest milestone is an upcoming launch at Sephora North America.
“When we started Ruka, hair extensions weren’t part of the mainstream beauty conversation. But this was always about more. I wanted to build a fibre technology company. When retailers told us we could only launch online, I said absolutely not. Our customers need to experience hair in person, with a premium experience. Many said no,” Moyo wrote on LinkedIn.
“For the first time in 20 years, we’re relaunching a whole new category in Sephora. We’ll be the ONLY hair extensions brand in Sephora, bringing bio-engineered fibres everywhere from Harlem to Times Square. The first-ever braiding hair in Sephora. This is the biggest moment in our history because accessibility has always been fundamental to the store. We invested in the R&D to reach millions, and now we can. But as we know, the hard work begins here. Retail isn’t a saving grace. It’s an opportunity to keep building bigger,” she continued in the post.
The post Black Woman-Led Ruka Hair Becomes The First Braiding Hair Brand To Land In Sephora appeared first on AfroTech.
The post Black Woman-Led Ruka Hair Becomes The First Braiding Hair Brand To Land In Sephora appeared first on AfroTech.
