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Tilly Norwood didn’t become a headline-news actress through impeccable comedic timing or show-stopping performances, but by being the first mainstream AI “actor.”
In an ever-changing world, artificial intelligence has become increasingly relevant. This has pushed those high up in the entertainment industry to change rules and regulations.
The British Academy recently announced that Tilly Norwood would not be eligible for a BAFTA Film Award, one of the highest honors an actor can receive.
“[Artificial intelligence] is obviously evolving at a very fast pace,” executive director of awards and content at BAFTA, EmmaBaehr, told The Hollywood Reporterduring a recent media briefing.
She continued: “We’re aware that AI and digital tools are used in some areas more than others. But we felt that it was very important that we expanded that and acknowledged that if anything comes up, we have the right to request further information because ultimately BAFTA is about recognizing human achievement.”
BAFTA emphasized its awards are “presented annually to recognise, honour and reward individuals for outstanding human achievement in originating, shaping and realising the final artistic outcome, regardless of the tools used to bring this work to life.”
The British Academy announced it now reserves the right to request information about “the extent of human creative involvement” and the use of AI for projects submitted for award consideration.
THR inquired about the extent of the limitations on AI. They used the example of AdrienBrody’s performance in The Brutalist, which earned him a BAFTA and an Academy Award. It is said that the filmmakers used AI to improve his Hungarian accent.
“[The updates] would rule out an AI actor. It’s going to be a human that collects a BAFTA. We’re never going to allow an AI actor [to win a BAFTA],” Baehr explained. “But we never really comment on what’s happened in the past because the rules are the rules for that year, and every year it changes. So Adrien Brody was eligible; he won. We celebrated that win, and that was within that year in that rulebook. So, as we said, AI is moving so fast, but we have to go back to what we’ve already said about human creativity, and that is the essence of it. We want to celebrate that.”
