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YouTube advertising revenue climbs to $11.1 billion during Q2

YouTube on a phone and computer monitor.
(Photo by Natalie Voy)

Ad revenue attributed to YouTube was up 13 percent compared to the prior year and 12 percent on a sequential basis, the report noted.— This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology. Never miss a story — make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.

Google parent company Alphabet reported stronger second-quarter revenue and operating income on Wednesday, driven by continued growth in Google Search and an acceleration in its cloud computing business as demand for artificial intelligence infrastructure increased.

During the second quarter (Q2) of the year, total revenue at Alphabet rose 24 percent to $119.8 billion during the quarter ended June 30, up from $96.4 billion a year earlier. Revenue increased 23 percent on a constant-currency basis, marking Alphabet’s 12th consecutive quarter of double-digit growth.

Google Services revenue increased 15 percent to $94.5 billion, while Google Search and other revenue rose 17 percent to $63.3 billion.

YouTube advertising revenue increased 13 percent to $11.1 billion as Google continued to emphasize YouTube’s role in global living rooms — it contends that YouTube is one of the most-used apps on smart TVs — and its influence in the video podcast space. On a sequential basis, YouTube’s ad revenue increased more than 12 percent.

YouTube accounted for about 13.5 percent of Google’s total advertising business, which generated $81.6 billion during the quarter. It represented slightly more than 9 percent of Alphabet’s consolidated revenue of $119.8 billion.

Alphabet did not provide separate revenue figures for YouTube’s subscription businesses, including YouTube TV, YouTube Premium, YouTube Music and NFL Sunday Ticket. Revenue from those services is included within Google subscriptions, platforms and devices, a broader category that also covers Google One, Google Play and hardware sales; that business unit climbed 15 percent to $12.9 billion.

YouTube’s advertising growth was slower than Google Search, which increased 17 percent to $63.3 billion. It was roughly in line with the 15 percent growth reported across Google Services, the business segment that includes YouTube, Search, Android, Chrome, Google Play, devices and other consumer products.

Alphabet Chief Executive Officer Sundar Pichai pointed to YouTube’s role as a destination for major live events and related video coverage: More than 1.7 billion unique viewers watched videos connected to the 2026 FIFA World Cup during the tournament, according to the company. It wasn’t clear if that figure also included viewership on YouTube TV, where the games were offered by Fox Sports and Comcast’s Telemundo.

This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology.

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