SerpApi.Org
While the outcomes of the games were never certain, there was one constant during the 2026 World Cup: Kansas City led the way for television ratings.
Fox Sports shared a look at ratings from time to time during the World Cup, and KC was dependably the No. 1 market in the United States.
It should come as no surprise then that when Fox Sports on Wednesday released the top markets for the 104 matches in the World Cup, Kansas City was No. 1 by a country mile.
Kansas City had an average 4.89 rating and 20 share per match, Fox said. No. 2 on the list was Boston and Austin, Texas, with a 3.91 rating. Fox shared the top 15 markets, and the gap between KC and the No. 2 markets was larger than No. 2 and No. 15 (Los Angeles, 3.12).
Those are impressive numbers considering Kansas City had watch parties at the World War I Museum and Memorial, the Power & Light District, Current Landing, Sporting Park and cities around the metro.
Fox Sports said Spain’s 1-0 win over Argentina after extra time in the championship game had 38,397,000 viewers. Kansas City ranked No. 1 with a massive 17.56 rating and 51 share. That means more than half the televisions in KC were tuned to the game.
Telemundo also had robust viewership for the World Cup final, with 23.9 million viewers on the Spanish-language station.
However, Telemundo said it does not consider Kansas City as one of its markets for Nielsen ratings, so there was no specific information on how many fans tuned to the game here.
