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8 subscriptions for new parents who don't have time to shop for baby gear

8 Subscriptions For New Parents Who Don't Have Time To Shop For Baby Gear
8 Subscriptions For New Parents Who Don't Have Time To Shop For Baby Gear

You're too busy to shop — let one of these services take over.

Everyone tells you how hard parenting can be, and then it's somehow twice as hard as you expected! Sometimes it feels impossible to get everything done, especially when you have a little one depending on you 24/7. Opting for a couple of subscription services will cut out some errands, meaning less stress and more time to cuddle your baby. Whether you're about to welcome a newborn or are dealing with an energetic toddler, there's something here for you. 

1. Bookroo fosters a love of reading from the start by sending your baby monthly book deliveries. Everything is specialty printed and exclusive, so the books have matching spines and the same height — shelfie ready!

Children's books displayed in an open Bookroo subscription box, designed for gifting and enhancing children's libraries
Toddler sitting on a couch, wearing a button-up shirt, focused on a book with the word
Books displayed on a shelf, organized by height, with a stylish, minimalist design. Ideal for home decor enthusiasts and book collectors
Bookroo

What you'll get: 3 board books or 2 picture books.

Promising review: "We love our one-of-a-kind, curated book subscription from Bookroo! Such a wonderful way to get kids excited about books and instill a life-long love of reading." —Rebecca C

Get it from Bookroo for $19.95+/box. 

Related: "36 Things That Are So Whimsical, Even Tinker Bell Would Be Floored"

2. Lovevery is perfect for parents looking to optimize every moment spent with their little one. Their play kits come with toys, activities, and handy guides to help your baby learn and explore their new world.  

Toy subscription set for babies, featuring colorful books, rattles, a puzzle, and sensory items. Suitable for ages 3 months to 10+ months
Lovevery

What you'll get: Toys, activities, and guides specially tailored for developmental milestones for babies and kids up to four years old. For example, the Looker Play Kit (ages 0–12W) comes with a bobbing ladybug toy, a mobile, sensory links, contrast cards, a card holder, mittens, a board book, a silicone rattle, and a play guide. The kits come every two months for the first year, and then every three months after that. 

Promising review: "We love our Lovevery subscription! It has been so much fun seeing which toys my son loves to play with. It’s also been really helpful in making it fun to reach developmental milestones!" —Jane V.

Get it from Lovevery for $80+/kit. Pair it with the play gym if you need somewhere to get started. 

3. And KiwiCo's Panda Crate is perfect for babies working on tummy time basics to toddlers strengthening their everyday skills. Every two months, your little one will be treated with new toys and activities that stimulate learning and motor skills.  

Baby sensory play mat with various textured shapes, a dangling star toy, and a colorful book. Includes high-contrast cards and a rainbow pillow
Baby on carpet, playing with high-contrast black-and-white flashcards designed for visual stimulation and early learning
KiwiCo

What you'll get: 5–7 toys tailored for your child's age and developmental stage, a guide, plus extra guides and/or a book in the plus and deluxe boxes.

Promising review: "My daughter loves the Panda Crates! We look forward to every new crate with the subscription. The toys are built with high-quality materials and simple designs, enabling optimal play and learning. Each toy is easy to clean and portable — so great when we're on the go as a family. It helps us busy parents support our children's development every time we play together. Thank you, KiwiCo!" —Carolyn T

Get it from KiwiCo for $42+/two months. 

Related: "33 Good-Vibes-Only Purchases If You’re In Desperate Need Of A Mood Boost"

4. Bobbie aims to make formula as close to breastmilk as possible, with the added benefit of iron. The milk-based powder comes in a variety of different recipes, including grass-fed whole milk and gentle, so you can find something that works with your baby. 

Bobbie Organic Gentle Infant Formula can on blue background, labeled FSA/HSA eligible and USDA Organic
Bobbie

I sometimes supplement breastmilk with formula, and Bobbie's gentle recipe is my go-to! I wanted to pick a brand that was third-party tested for heavy metals (a sadly common problem with American formulas) and worked with my baby's sensitive stomach. My LO is picky, but he loves the taste and gulps this down, no problem. So far, no problems with gas or colic! It's a little clumpy, so I advise using warm water to mix. 

What you'll get: 2, 4, 8, or 10 cans in one of four recipes: organic whole milk, grassfed whole milk, organic gentle, and organic original.

Promising reviews: "We've been using this formula and absolutely love it! After doing a lot of research, I felt really good about choosing a formula made with high-quality, non-toxic ingredients." —Lauren

"After researching formulas for a while, I decided to go with Bobbie because of the organic ingredients and extensive testing. We started with the 'OG' formula, but I noticed a bit more gassiness and made the switch the gentle. Big difference and works for my little guy! Gassiness is gone, and his tummy is happy!" —Demi

Get it from Bobbie for $23+/two-can trial. 

If you already have a favorite formula, check whether it offers auto-delivery! Many websites, like Amazon and Walmart, offer subscriptions. 

5. Coterie's splurge-worthy diapers and wipes are considered best-in-class by many parents. The gentle diapers have no added fragrance, chlorine bleaching, or other harsh ingredients, plus they absorb super quickly (up to 16 ounces!). Meanwhile, the wipes make cleanup a snap, thanks to their thick material and effective cleansing formula. 

a baby in a diaper
Package of Coterie wipes, labeled
Coterie

As someone who has used every wipe under the sun, I find that these just work better! Other brands tend to spread the mess around, while these sheets grab hold of even the slimiest (sorry) of incidents. The classic wipes are made with plant-derived Veocel viscose and lyocell fibers and a cleansing formula that's 99% purified water. They're hypoallergenic, cruelty free, EWG verified, and they even received the National Eczema Association’s Seal of Acceptance. 

Also check out their extra gentle and travel versions. 

What you'll get: 6 packs of diapers and either 4 or 8 packs of wipes. Auto-renewal gives you a 15% discount. 

Promising review (for the diapers): "We’ve tried about 6 other diaper brands; these are the only ones that we’ve never had a blowout or leak in. The quality is also amazing!" —Elizabeth F.

Promising review (for the wipes): "We love how thick these wipes are! They are not too wet either, which we have noticed prevents diaper rashes. Our baby has been using Coterie wipes and diapers since day one and zero issues. Quality product." —Alix V.

Get it from Coterie for $104.55+ (available in sizes N–7 and two plans or just the diapers for $80.75).

Related: "31 Ways To Look A *Lot* More Put-Together With Only A *Little* Bit Of Effort"

6. Or Parasol diapers keep messes contained so your baby can wear white outfits with confidence. No diaper is truly blowout-proof, but these have leak-control leg cuffs and can hold up to 4 cups of liquid. 

baby in diaper
Parasol

These diapers are chlorine-free, fragrance-free, and made with soft, breathable fibers that almost feel like fabric. I've been using them for a little over a month now, and so far, no blowouts or emergency trips to the bathtub! One problem is that they contain smells, so sometimes I miss a poop until the next routine change. 

What you'll get: 160–320 diapers (depending on size) with the option to add wipes to the delivery (or just get the wipes alone).

Promising review: "Literally perfect. Oh my goodness — the performance, price, softness, OEKO-TEX certification, no leaks, no blowouts, peace of mind, and confidence that I’m using something [gentle] for my baby — can’t beat that." —Kia

Get it from Parasol for $96/shipment (available in sizes 1–6).

7. Orrr Hello Bello makes their diaper shipments extra fun by packaging them into boxes that can be converted into toys! Past boxes have been shaped like ice cream shops, skyscrapers, and rocket ships. 

Baby diaper with bee print surrounded by honey jars, honey dippers, sunflower pieces, and honeycomb on a yellow background
Hello Bello

Each month's design is a surprise! Check out past months here. To add to the fun, you can pick out what designs you'd like on the diapers. 

What you'll get: Seven packs of diapers with the option to add four packs of wipes to the delivery.

Promising review: "30/10. The products are just beyond excellent. No other brand can deliver quality, quantity, and great prices all in one! Please, never stop! Thank you so much, Hello Bello!" —Emil

Get it from Hello Bello for $79.99+/shipment (available in sizes N–8; number of diapers per pack depends on size).

8. Little Spoon offers meals for your baby as they grow from newborn to toddler. Start with their iron-enriched whole milk formula (from New Zealand cows!), then move on to purees, cereals, snacks, and finger foods. It'll take one more chore off YOUR plate!

Parent and child happily open a Little Spoon box, revealing packaged children's meals on a kitchen counter, suggesting convenient, healthy meal options
Baby snacks and purées from Little Spoon are arranged on a blue background, highlighting brain support, immune support, and probiotics
Little Spoon

What you'll get: 

Infant formula: Whole milk-based powder with iron, DHA, and prebiotics. It's been third-party tested for heavy metals and other hazards. Opt for 4, 8, or 10 cans (or the free trial).

Babyblends: Purees that are categorized into different stages for different ages. Stage 1 is for 6+ months and comes with just one ingredient, Stage 3 is for 7+ months and comes with three ingredients, and so on.

Biteables: Adorably cubed finger foods that are like deconstructed adult meals. Think: chicken cyro bites, mini beef ravioli, and turkey kale meatballs.

Plates: Toddler and kid meals with hidden vegetables. Expect meals like mac 'n' cheese with butternut squash and carrots, a turkey taco bowl with cilantro rice, and three-cheese tortellini with kale pesto.

Baby cereal: Rice-free oatmeal with 13 nutrients like iron, calcium, and vitamin D.

Lunchers: TV trays with nutritious versions of kid faves like chicken dunkers, easy cheesy pizza, and nacho dips.

Promising review: "I've been using Little Spoon for months with my baby, and she loves the meals. I like that it's a wide variety of options for vegans and vegetarians. My baby loves the pupusas and the sweet potato poppers. Everything is always fresh; we like the smoothies and snacks too." —Nichelle

Get it from Little Spoon for $3.32+/meal. 

Related: "Just 31 Of The Most Comfortable Chairs Your Butt Will Thank You For"

Why Trust BuzzFeed Shopping?

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

The reviews for this post have been edited for length and clarity.

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