Finance

Nothing Bundt Cakes co-founder is launching a sweet new venture

USA TODAY · Jul 22, 2026 20:20 · 3 min read

Nothing Bundt Cakes co-founder is launching a new milkshake chain called Shook Shakery.

Nothing Bundt Cakes co-founder Dena Tripp is no longer affiliated with the cake shop, but is now launching a new concept.

The co-founder of award-winning dessert shop Nothing Bundt Cakes has a new project in the works, this time focusing on milkshakes that come in 15 different flavors with real fruit and cake made in-house.

Nothing Bundt Cakes co-founder Dena Tripp is no longer affiliated with the cake shop, but is now launching Shook Shakery with her son Sean, as well as Jessica Spencer, who previously worked for the bakery chain.

The menu consists of shakes made of ice cream, fruit, in-house cake flavors like brown sugar, chocolate, pink and vanilla, and the company’s signature whipped topping.

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Here’s what we know about where the new shake shop will be located and what it’s serving up.

Where is Shook Shakery opening locations?

Nothing Bundt Cakes is shaking things up with this sweet new venture — A rendering of Shook Shakery's location at 6235 S. Durango Drive in Las Vegas, Nevada.

Shook Shakery will begin opening four locations in Nevada, including:

Henderson – 3360 St Rose Parkway (opening in August)
Las Vegas – 6235 S. Durango Drive (estimated to open in September)
Las Vegas – 8705 West Deer Springs Way (estimated to open in mid-fall)
Las Vegas – 4693 Blue Diamond Road (estimated to open in late 2026 or early 2027)

At this time, the locations are set to be open each day from 11 a.m. to 10 p.m. Shook Shakery locations will have a drive-thru window as well as a walk-up option, the company said in a news release.

When asked about the possibility of expanding beyond Nevada, Shook Shakery said there's no information on an expansion yet.

What will Shook Shakery serve?

Shook Shakery has 15 shake flavors grouped into three different “vibes” – The Classics, The Fancy and The Fun. There will also be dessert option for dogs called the Tail Spin.

The Classics:

Vanilla Waves – Pure vanilla ice cream mixed with house-made vanilla cake, made with signature whipped topping and vanilla dust. Also available dairy-free.
Let’s Jam – Fresh strawberries, creamy ice cream, mixed with house-made pink cake, and made with signature whipped topping and strawberry pieces.
Coco Dream – Rich chocolate and creamy ice cream mixed with house-made chocolate cake, made with signature whipped topping and chocolate dust.
Cinnamon Girl – Creamy vanilla ice cream and cinnamon swirl mixed with house-made brown sugar cake, whipped topping and cinnamon dust.
Mint Condition – Coco-minty ice cream mixed with house-made chocolate cake and made with signature whipped topping and chocolate mint pieces.

The Fancy:

Wakey Shakey – Coffee-infused ice cream and rich mocha mixed with house-made chocolate cake and made with signature whipped topping and coffee dust.
Pinky Promise – Smooth spun vanilla ice cream, subtle almond and sugar cookie mixed with house-made pink cake, finished with signature whipped topping.
Groovin’ Granny – Real granny smith apples, creamy ice cream and caramel swirl mixed with house-made brown sugar cake, made with signature whipped topping, apple pieces and a caramel drizzle.
Mellow Yellow – Fresh bananas, rich fudge and ice cream mixed with house-made chocolate cake, made with signature whipped topping, banana slices and chocolate sauce.
Lady Joe – Real vanilla ice cream, rich caffé and bittersweet cocoa mixed with house-made brown sugar cake, signature whipped topping and cocoa dust.

The Fun:

It’s My Party – Creamy vanilla ice cream with sprinkles, mixed with house-made brown sugar cake, garnished with signature whipped topping and more sprinkles.
Nutter Vibes – Smooth and crunchy PB n’ yay vanilla ice cream mixed with house-made brown sugar cake, signature whipped topping and cookie crumble.
Shookies and Cream – Choco-crushed cookies spun out with vanilla ice cream, mixed with house-made chocolate cake and garnished with signature whipped topping and more cookie pieces.
Whirly Zoo – Sweet vanilla ice cream and frosty cookie crunch mixed with house-made pink cake and garnished with signature whipped topping and cookie crumble.
Summer of Love – Creamy orange ice cream mixed with housemade vanilla cake and garnished with signature whipped topping. Also available dairy-free.

The shakes will cost customers $9, plus “a small extra charge” for additional toppings and add-ons, the company said.