'Not against an update' but 'a badge isn't just a tool for merchandise'

We asked for your views after Newcastle announced they would allow eligible supporters to vote on new club crest options in August as work continues to update the existing badge.

Here are some of your comments:

Ed: A badge isn't just a tool for merchandise. Fans have so much emotional investment into a badge, a hat, scarf or a shirt which reminds you of that game, or that goal, or that person who you went to the game with. It's impossible to "evolve" aspects of the club which carry so much emotional weight without damaging one of the key bases of the fans' support. Of course, fans will keep on coming and loving the club as much as they always did, but it breaks a bond, and only adds to the harmful emotional detachment between the modern game and the football fans' memories.

Ian: I'd rather the crest remained the same, but I accept the argument for changing it. I think the crest vote should be open to all members and that there must be a "none of the above" option.

Matt: It's hard to say supporters are getting their say when the club came out and said this is happening whether anyone likes it or not. These new crests represent a simplified, homogenised version of everything that has ramped up post-Covid. I can already see the final product - a stripped-down version of a crest that is more caricature than representative of anything meaningful.

Phil: I'm not against an update and I like that the club at least seem to be listening to fans instead of barrelling into some soulless, corporate design. A modernisation of what we have wouldn't be the worst way to show prospective players/investors we're an ambitious and forward-thinking club. Stadium updates to follow suit, I hope!

Shawsy: The rationale behind the change is fair and understandable. Their original decision to garner initial thoughts from fans was laudable. They are modernising what is already there. This seems to be the right way forward and consulting with us along the way - that's good too. I'm excited to see what they come up with and having a say. Would be good to see the final result for the 2027-28 season - when we are back in the Champions League...

Andy: As much as I love the badge, its history, its identity, we have to understand that things change. Everything changes. Whatever brand you look at, there has been evolution to meet the demands of the modern world and we should be no different. It seems like they're trying to go about it in the right, respectful way, but we have to let it happen. Put together three options and let the fans vote - boom, done.