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Newcastle CEO David Hopkinson says Kevin Keegan's legacy "demands" a physical tribute such as a statue or the naming of a stand after the club legend.
Keegan passed away on Monday at the age of 75.
Speaking from outside St James' Park, Hopkinson said he was "moved" by the number of fans who has turned out to mourn Keegan already.
"Kevin's impact on this community is evident in the faces of everyone here," Hopkinson told BBC Newcastle.
"We didn't plan this, these people have shown up to gather, come together and remember him. It's really touching and an incredible, spontaneous tribute to him.
"I was aware of Kevin's impact on football. What he meant to this community I have learned more of since taking up this role a year ago. You can't really move far without someone telling you a story about Kevin. His legacy is a rich one and this is a tough day.
"Clearly, we have a statue of Alan Shearer here and Sir Bobby Robson. Kevin's impact on this club is extraordinary. I think it demands a physical tribute. What that means, a statue or stand, the answer is we haven't determined that yet. It's early. We are going to make that determination at the right time in conjunction with the family."
