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Auburn coach has one goal headed into 1st season

2026 SEC Football Kickoff Media Days
TAMPA, FLORIDA - JULY 21: Head Coach Alex Golesh of the Auburn Tiger speaks at SEC Football Media Day at Tampa Marriott Water Street on July 21, 2026 in Tampa, Florida. (Photo by Parker S. Freedman/Getty Images)

New Auburn Tigers head coach Alex Golesh has one thing on his mind heading into the 2026 season.

New Auburn head coach Alex Golesh knows he has a tall task ahead of him in rebuilding a program that’s fallen on hard times.

For five straight years, the Tigers have finished with seven losses and thus, a losing record, prompting the school to move on from Brian Harsin after two seasons and Hugh Freeze after three.

With Golesh on the Plains, though, the mindset has shifted, and at SEC Media Days, he made clear why.

Golesh Promises ‘Violent’ Tigers

Golesh was asked what his goals were for his first season, and while his initial response of “I don’t have any goals” may draw a chuckle from opponents, his fuller answers are likely to impress the Tiger faithful.

“”The biggest question I’ve gotten as I’ve gone through this journey the past seven months is ‘What’s a successful year one look like? How do you gauge it? What are your goals?’ I don’t have any goals, other than laying a foundation for what Auburn football’s going to be for years to come,” he explained. “That starts with building an identity, and this word identity is the only thing we talk about as a program.”

TAMPA, FLORIDA - JULY 21: Head Coach Alex Golesh of the Auburn Tiger speaks at SEC Football Media Day at Tampa Marriott Water Street on July 21, 2026 in Tampa, Florida. (Photo by Parker S. Freedman/Getty Images)
TAMPA, FLORIDA – JULY 21: Head Coach Alex Golesh of the Auburn Tiger speaks at SEC Football Media Day at Tampa Marriott Water Street on July 21, 2026 in Tampa, Florida. (Photo by Parker S. Freedman/Getty Images)

So what is that identity?

“The first piece of this identity that we’ve hammered home is the ability to be physically and mentally tough,” Golesh said. “That’s what Auburn football was built on. Physical and mental toughness. The ability to be the most violent football team on the field every Saturday. Violent. I think that’s something you can watch and see.”

Golesh further detailed what he means when he says he doesn’t “have any goals.”

“I don’t set goals. I’ve always thought that that’s a little like New Year’s resolutions. They usually work for a little bit, and then you kind of keep it moving,” he said. “I set standards. We set standards as a program. Our standard is to be the best version of us, every single day. The standard when I got to Auburn was to get as good as we possibly can as fast as we can. How do we do that? By our daily process, by how we attack every single day. The standards within that program … as they become upheld by our players, it becomes player-driven, then those standards become reality, become a way of life every single day within the program.”

He’ll be helped in establishing that culture with the crew he brings with him from South Florida, including quarterback Byrum Brown.

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