Andrea Zapata joins VideoAmp as SVP, agency partnerships

Andrea Zapata, a veteran of the rapidly changing fields of audience research and measurement, has joined VideoAmp, one of a bevy of upstart measurement-technology firms hoping to make inroads with media companies that have typcially relied on Nielsen to count viewers and demonstrate advertising effectiveness.

Zapata will lead VideoAmp's outreach to media agencies and advertisers, and will report to Bryan Gorski., the company's chief revenue officer.

"Andrea brings a powerful combination of market credibility, strategic perspective, and deep experience across data, measurement, and media," said Goski, in a prepared statement. "She understands the pressures agencies are under, the expectations advertisers have around proof of performance, and the opportunity in front of us as the industry moves toward a more intelligent and connected future."

Zapata joins VideoAmp as the company works to create deeper relationships with agencies and advertisers and expand adoption of its platform across buy-side entities. VideoAmp in March added first party data from SiriusXM Media and National CineMedia into its cross-platform planning technology. VideoAmp has worked with companies including AMC Networks, Disney, Fox, Paramount and Snap.

Zapata most recently served as vice president of advertising data, measurement, and partnerships at T-Mobile Advertising Solutions. Prior to that, she was Warner Bros. Discovery's executive vice president of ad sales research. measurement and insights, and played a role in that company's adoption of different measurement technologies during the 2023 upfront cycle

"When you've worked closely with both buyers and sellers, you develop a strong point of view on what the market needs next," said Zapata in a statement. ":Agencies are under growing pressure to deliver better outcomes in a more automated, data-driven media environment. What drew me to VideoAmp is that the company is building for where the industry is headed - with the infrastructure, interoperability, and API-first platform foundation to help agencies operate with greater speed, clarity, and accountability. I'm excited to help bring that next chapter to life for agencies and advertisers."