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Apple Inc.‘s AAPL valuation has officially shattered records, trading at an unprecedented 11 times its sales revenue just as CEO Tim Cook prepares to oversee his final earnings report.
The technology behemoth touched an intraday all-time high of $334.99 on Friday, July 17, reflecting surging investor optimism in artificial intelligence and pushing the company to its “highest valuation level in company history.”
Artificial Intelligence Drives Sentiment Shift
Apple’s recent stock surge on Friday briefly propelled it past Nvidia Corp. NVDA to reclaim the title of the world’s most valuable company, with a market valuation reaching $4.88 trillion. This milestone highlights a significant shift in market perception regarding the company’s technological roadmap.
"Apple was seen as a laggard in the AI race because it wasn’t spending to develop models, but now sentiment has changed," Toni Meadows, head of investment at BRI Wealth Management, told The Guardian.
The introduction of a revamped Siri and expanding AI features has reinvigorated a consumer base that initially worried Apple had fallen behind. This massive valuation shift was echoed by market strategist Charlie Bilello, who noted on X that Apple is “trading at nearly 11x sales, the highest valuation level in company history.”
An ‘End Of An Era’
The soaring share price coincides with a monumental leadership transition. BofA Securities analyst Wamsi Mohan characterized the upcoming July 30 third-quarter earnings report as the “end of an era,” as it marks the final call with Cook as CEO before hardware veteran John Ternus takes over the helm in September.
While reiterating a Buy rating and a $380 price target, Mohan remains cautious about short-term hardware cycles. “Overall builds are likely strong, but we are taking a conservative approach; iPhone launch cadence can change some seasonality, which we are reflecting,” Mohan explained.
As the stock hovers near its absolute peak, Mohan highlighted that “investor questions focus on sustainability on strong iPhone demand and whether the ‘supercycle’ thesis can really play out”.
How Has AAPL Performed In 2026?
AAPL shares were up 20.13% year-to-date, 9.59% over the last month, and higher by 54.66% over the year. It closed 2.14% lower at $326.59 per share on Monday, and it was down 0.51% in premarket on Tuesday.
Benzinga’s Edge Stock Rankings indicate that AAPL maintains a strong price trend in the short, long and medium terms, with a moderate growth score.
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
Photo courtesy: Shutterstock
© 2026 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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This article AAPL Stock Hits Historic 11x Sales Valuation Ahead of Tim Cook's Final Earnings Call as Apple CEO originally appeared on Benzinga.com.
