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This 'adventure'-packed NC town ranks among the best in the South. Here's why

This ‘adventure'-packed NC town ranks among the best in the South. Here's why
Bryson City is known as the “Outdoor Adventure Capital of the Great Smoky Mountains.” (Swain County Tourism Development Authority/TNS) Handout/TNS

Here's what to know about the "hidden gem."

A North Carolina destination is packed with adventure - and ranks among the best small towns in the South.

Bryson City is No. 8 on a list of the region’s most “charming” getaway spots, according to results published April 8.

“The South is known for its charm, hospitality, and rich history,” USA Today’s 10Best wrote in its report. “But it also has some of the most beautiful and diverse small towns in the country.”

To create the list, the website said it asked travel experts to pick can’t-miss destinations with roughly 25,000 residents or fewer. Editors narrowed down the nominations before giving readers a month to vote for the Southern towns they loved the most.

Bryson City, which has a depot for the Great Smoky Mountains Railroad, was named a top small town. (Swain County Tourism Development Authority/TNS)
Bryson City, which has a depot for the Great Smoky Mountains Railroad, was named a top small town. (Swain County Tourism Development Authority/TNS)

Why Bryson City is a fan favorite

The resulting list of readers’ choice award winners includes places that offer visitors “relaxing getaways, cultural immersion, outdoor adventures, and culinary delights.” Bryson City was the only destination in North Carolina to earn a spot in the top 10, results show.

The town of about 1,500 people is located in the mountains, a roughly 65-mile drive southwest from Asheville. Though the Explore Bryson City tourism website calls the destination the “Outdoor Adventure Capital of the Great Smoky Mountains,” there also are opportunities to relax in nature.

“Located at the gateway to Great Smoky Mountains National Park, Bryson City offers year-round recreation including white water rafting on the Nantahala River, fly fishing, hiking, and mountain biking,” 10Best wrote in its report. “Downtown Bryson City is home to small businesses, restaurants, and breweries; it also has a train depot for the Great Smoky Mountains Railroad, which offers scenic excursions.”

It’s not the first time the “hidden gem” has earned wide recognition. In 2024, the town’s Sky Ridge Yurts ranked as the nation’s No. 1 spot for “glamping,” or glamorous camping.

And last year, Bryson City was named one of the nation’s best small towns for beer. In those rankings, the destination was praised for offering beer lovers a variety of drink options near outdoor activities, CharlotteFive previously reported.

A bull elk rests in a field at sunset near Bryson City, which ranks among the best small towns in the South.
A bull elk rests in a field at sunset near Bryson City, which ranks among the best small towns in the South.

Other top Southern towns

Across the South, 10Best said the No. 1 small town was Starkville, Mississippi, a roughly 125-mile drive northeast from the state capital of Jackson. Here are the places that rounded out the top five:

  • Inverness, Florida, at No. 2
  • Lewisburg, West Virginia, at No. 3
  • West Monroe, Louisiana, at No. 4
  • Thomasville, Georgia, at No. 5

In the same contest, 10Best ranked locations across the country in eight other small-town categories. The only other North Carolina winner was Beaufort, which landed at No. 8 on the list of best coastal towns.

In the past, 10Best has said it doesn’t reveal the number of people who vote in its contests.

Ask the North Carolina Service Journalism Team

Questions about life in North Carolina? Or have a tip or story idea you’d like to share? The service journalism teams at The News & Observer and The Charlotte Observer want to hear from you.

You can submit your question by filling out this form.

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