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I cover beauty sales year-round, but Nordstrom’s Anniversary Sale is one of the few I make a point to shop. After previewing this year’s beauty lineup, I can confidently say this is one of the retailer’s strongest offerings yet. From July 18 through August 9, you can shop rare discounts—up to 40 percent off—on luxury brands like La Mer, Augustinus Bader, YSL, and more.
What sets Nordstrom’s annual sale apart from so many others is that it offers exclusive value sets, duos, and bundles you won’t find anywhere else. I use it to replenish everyday staples and save on investment-worthy beauty buys. Think: mascara duos that come at the price of just one, jumbo sizes of your favorite body care, or bundle sets of hair care you swear by—and know you’ll re-buy eventually.
It’s also a smart time to spring for a beauty tool or device you’ve been eyeing, with markdowns on editor-approved LED masks, sauna blankets, and Dyson’s Airwrap—it’s finally back in stock. Ahead, shop the Nordstrom Anniversary Sale beauty picks ELLE editors have in our carts, including a few hidden deals we spotted.
Hidden Beauty Deals to Shop
While Nordstrom’s Anniversary Sale has can’t-miss bundle deals and jumbo products, we also found a few under-the-radar discounts that are hidden in plain sight. These beauty picks are marked down but not part of the Anniversary Sale promotions; however, that doesn’t stop them from being stellar buys. Our favorite deal? 50 percent off Michael Todd Beauty’s IPL hair removal device.
Nordstrom Anniversary Sale Skin Care Deals
Whether you absolutely swear by Augustinus Bader’s The Cream or need to restock on the cult-favorite Dr. Dennis Gross Skincare’s Alpha-Beta Peel Pads, the Anniversary Sale has plenty of luxury skin care deals at nearly 40 percent off—a rare feat. Anne Hathaway has long relied on 111Skin’s Cryo De-Puffing Eye Masks, and right now, the exclusive jumbo set brings the cost down to just $9 per pair (compared to the usual $14 per pair at retail).
Beauty editor Katie Berohn has gone through two bottles of Dr. Diamond’s Metacine Instafacial Plasma, one of her favorite growth factor serums. “I am convinced this serum is made with magic. It works so well to plump skin and make it feel firmer and more elastic,” she says.
Nordstrom Anniversary Sale Makeup Deals
One of my favorite things to stock up on during Nordstrom’s Anniversary Sale is mascara, and the one that caught my eye is this three-piece set from Lancôme. It includes two lifting and volumizing mascaras and a travel-sized makeup remover.
Celeb favorites like Armani Luminous Silk Cheek Tint (as seen on Sabrina Carpenter) and Bobbi Brown’s long-wearing Shadow Sticks (a reported go-to for Carolyn Bessette Kennedy) are also worth grabbing. Carpenter’s makeup artist, Carolina Gonzalez, previously told ELLE she uses the shades 53, 62, and 50.5 to create her signature pink-mauve look.
Nordstrom Anniversary Sale Fragrance Deals
I was pleasantly surprised by the quality of fragrance deals this year, which go beyond the typical gift set that comes with a travel-size and a full-size eau de parfum. Sets from Diptyque and Byredo feature various formats, such as hair mists and hand creams. The Parfums de Marly Signature Fragrance Duo Set comes with two full-size fragrances: the original Delina and Delina Exclusif, a new take on the iconic floral scent. Popular scents from Le Labo, like the iconic Santal 33, are also discounted for a limited time.
Nordstrom Anniversary Sale Beauty Tools & Devices Deals
The Anniversary Sale is the perfect excuse to upgrade your hair tools for less, and popular models from Dyson are already selling out. The brand’s iconic Airwrap i.d. is currently $130 off while the Airstrait wet-to-dry straightener is $100 off.
Beyond hair tools, round out your at-home wellness routine with a sauna blanket from HigherDOSE, a Beauty Tools and Treatments Award winner.
Nordstrom Anniversary Sale Body Care Deals
Even a quick five-minute shower can feel like a luxurious spa experience with the right products. Nécessaire’s Eucalyptus Body Wash will fill the air with a beautiful calming scent, while L’Occitane’s viral Almond Shower Oil will leave your skin soft and hydrated. Seal it all in with Osea’s nourishing body butter.
Nordstrom Anniversary Sale Hair Care Deals
From 30-ounce bottles to bundle value sets, you won’t have to restock hair care for months with these deals. Dry shampoo is an essential for sweaty summer days, and the editor-favorite Living Proof Perfect Hair Day Dry Shampoo lives up to its name, concealing sweat and excess oiliness with a fresh scent and volume. Olaplex’s Bonding Oil is a mainstay in my routine for a healthy shine and frizz-free finish. While you’re at it, you might as well snag some silk scrunchies, too.
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